Essay about Needless Boundaries in Frosts Mending Wall

Needless Boundaries in Frosts Mending Wall As long as man has existed, territories and boundaries have been a part of life. Everyone finds a need to have a part of this earth that he can call his own. As soon as one finds his own space, he begins to set boundaries sometimes in the form of walls or fences. This creation of a wall raises the question with the poet, Robert Frost, as to what they are â€Å"walling in or walling out.† In his poem â€Å"Mending Wall,† Frost as the narrator participates in the repairing of a wall that he finds little purpose in. Frost suggests that besides himself there is â€Å"something† mysterious that doesn’t like walls. For example, the frozen ground swells to make gaps big enough to†¦show more content†¦With no livestock to fence in, and apple trees not big enough to harm her pine trees, the poet sees no real purpose in the wall. However, his neighbor feels that the fence will ensure a friendly existence between them as he states, â€Å"good fences make good neighbors.† Is it necessary to wall yourself up in order to enjoy a peaceful existence with others? The neighbor continues to perform the task of repairing the fence to provide a division between him and the rest of the world. He apparently believes it necessary to ensure peaceful existence with a wall. The poet sees it as an unnecessary interruption in natural beauty. The poet sees this ritual of mending the wall as a humorous â€Å"game.† He compares his neighbor to a â€Å"old-stone savage armed.† He says he â€Å"moves in darkness† and only does what his father did before him. He also says, â€Å"he will not go behind his father’s saying, â€Å"†¦good fences make good neighbors.† The darkness is not from the shade trees that cover him but from his lack of understanding that the poet does not share his concern for restoring the wall. The poet fails to see the need for people and nature to separate from each other. Men should enjoy their natural surroundings without boundaries. The wall represents the lack of communication on the point between he and his neighbor. The neighbor is bound by tradition,

Visual Arts And Drama Integration Essay - 1307 Words

Art is important as it allows students learn to express and discover more about themself. The teacher’s role is to create the safe environment for them to take risks and create opportunities for them to express and discover more about themselves. It is important to have arts in teaching as it triggers creative actions and response by linking ideas, engaging, imagination and feelings (Ministry of Education, 2007). Furthermore, art can stimulate and enable learning, cognitive and academic development (Roy, Baker Hamilton, 2012). In my series of lesson plans, I have decided to integrate visual arts and drama. Visual arts allow students to freely express themselves through drawing, construction and painting (Dinham, 2014). Whereas drama is all about interactions, reactions and actions through exciting learning experience such as role-playing (Dinham, 2014; Ministry of Education, 2012). Through the visual art and drama integration, this student gain a sense of confidence in what t hey do, as they are creating an art piece and presenting it to everyone the drama. The topic I have chosen for visual arts is paper mosaics where students develop practical knowledge. I decide to choose this, as it can create a really engaging and relaxing environment. They â€Å" explore some art-making conventions, applying acknowledge of elements and selected principles through the use of materials and processes.† (Ministry of Education, 2007, p.47) The students start by learning about what mosaics areShow MoreRelatedArts Integrated Into The Curriculum931 Words   |  4 PagesUniversity Of West Florida Arts Integrated Into the Curriculum Who doesn’t love to have fun while they are learning? While most would answer that with a yes some may say, there is no way to make learning fun. The arts consist of dance, music, visual arts, or even theater. If we used the fine arts to teach the core subjects (math, science, or language arts) you might just realize that learning can be fun. Art integration sometimes is not used due to lack of funding, or even teacher experience thatRead MoreThe Arts Is An Essential Element Of Education1245 Words   |  5 Pagesâ€Å"The arts are an essential element of education, just like reading writing, and arithmetic†¦music dance, painting, and theatre are all keys that unlock profound human understanding and accomplishment† (William Bennett, Former US Secretary of Education). The reality in education has always been, when the money is tight, it’s time to get rid of something. Why, oh why does this have to be the case? The very first thing they look at is the arts. As stated by Charles Fowler, â€Å"In many schools, the statusRead MoreThe Liberal Arts And Education1501 Words   |  7 PagesThe liberal arts are a vital subject for the curriculum of every school worldwide. However, numerous education reforms set in motion by American government have begun to take a heavy toll on the existence of art programs in schools. Subjects such as theatre, music, dance, visual arts, and many more are being sacrificed economically in lieu of basic subjects that are listed as more important by the state. As a result of these funding cuts to arts programs, students across the nation are beginningRead More Arts Integration and Student Achievement Essay2730 Words   |  11 PagesChapter Two: The Literature Review Introduction The arts is not a new idea in the field of education. For the purposes of this paper, the sources used have found methods in which the integration of the Arts have benefited their students through increased comprehension of the material, student responsiveness, as well as student satisfaction with their class(to make your paper concrete, give a list of them here AuthorA, 2004; AuthorB, 2010, AuthorC, 2009 ). In this literature review, the ResearcherRead MoreKuwait Society For The Welfare Of The Disabled1670 Words   |  7 Pagesthem their rights as human. Special Art Organization Special Art Organization provide education opportunities in the arts for children and adult who with disabilities. This organization work to create a community that can let people with or special need learn different arts by participating, or enjoying those arts, such as music, drama, writing, dancing, etc. Special Art Organization supports teachers and parents and artists recourses and tools to use it in art programs in schools and communitiesRead MoreContribution of Digital Projections for Approaching Mise En Scene in Contemporary Theatre Performance1401 Words   |  6 Pagesbriefly described as a fusion of live performance and the magic of the big screen. By utilizing the best dramatic devices that each  art form  has to covey a story and entertain an audience; the possibilities to create interesting  narratives  and stage dynamics through the  synergy  of stage and cinematic design is exciting. Cinematic theatre is a contemporary style of  drama  that revolves around using pre-edited and live vision sequences to be projected onto screens and surfaces. These sequences are thenRead More The Black Arts Movement Essay1720 Words   |  7 PagesThe Black Arts Movement The Black Arts movement refers to a period of â€Å"furious flowering† of African American creativity beginning in the mid-1960’s and continuing through much of the 1970’s (Perceptions of Black). Linked both chronologically and ideologically with the Black Power Movement, The BAM recognized the idea of two cultural Americas: one black and one white. The BAM pressed for the creation of a distinctive Black Aesthetic in which black artists created for black audiencesRead MoreThrough the recent years, school budget cuts have led to the discontinuation of many classroom and2000 Words   |  8 Pagesclassroom and extracurricular activities, including the visual and performing arts. Yet, because of this, classrooms are losing out on a very effective tool that can help aid the academic and social-emotional developments. According to Lorie Scott, Sallie Harper and Mathew Boggan, â€Å"Art integration helps students to engage in meaningful learning as wel l as understanding at a much more defined and deeper level† (2012, p.83). Unfortunately, arts programs are limited to only the wealthier schools andRead MoreFine Arts Should Be School Sponsored1513 Words   |  7 PagesFine arts should be school sponsored and implemented in the school curriculum. First of all it has tremendous academic benefits. Studies done at the University of California Irvine, or UCI, show when children and teens are exposed to music, preferably classical music (which is a common theme among school bands), they tend to have better memories and they are able to retain information better than students who aren’t exposed to music. Chris Brewer, founder of Lifesounds Educational Services, saysRead MoreThe Arts And How It Is Beneficial1624 Words   |  7 PagesThe Arts and How It Is Beneficial Over the years, numerous studies and surveys have been conducted about the arts and if and how they are valuable. An overwhelming approval for the arts were shown in nearly all forms of studying the benefits of the arts. Online articles and other media are just a few samples of these studies. Among these articles, states how The arts are essential for the developing brain, for applying and learning skills, for maintaining positive mental health, and for building

Comic Outline Free Essays

Shays Rebellion brought debates over the constitution. People were fighting about Shays Rebellion because they were unhappy. They were unhappy because they believed they were not getting the freedoms they deserved. We will write a custom essay sample on Comic Outline or any similar topic only for you Order Now Shays Rebellion got Its name after a guy named Daniel Shay. He was a farmer who refused to pay taxes on his land because he believed he should not have to. So, when they came to take it away he put up a fight. Daniel Shay rebelling gave others the guts to stick up for what they wanted as well. This was being discussed In the court because people started to voice their disagreements with The Articles of Confederation since Daniel Shay did. Block 2-After Shays Rebellion This block shows where the next convention took place. There was obviously a problem with the articles. Originally the meeting was to fix the articles, but instead they created something completely different. Block 3-Articles of Confederation The third block represents the constitutional convention and people arguing about whether or not the U. S government should be ran on The Articles of Confederation. It was written so that the united States had rules to abide by and to finally have some of their own law In order. The Articles had many problems with It though, With It congress has no right to tax, they also had no power to regulate foreign and interstate commerce, there was no national court system, and several others. Block 4- Virginia Plan The fourth block Is showing representatives of Virginia coming up and having a plan that they believe will solve a ma]orally of the Issues. The purpose of the Virginia Plan was to protect the large states’ interests in the new government. Many smaller states disagreed with this. Block 5-Virginia Plan Problems This block represents the problems with the Virginia Plan. Obviously the main Issue which all the delegates could tell right away was the unfair advantage the larger states got. They had this idea that every state would only have two representatives which was not in the smaller states favor again. Block 6- New Jersey Plan The sixth block has delegates coming up to the stand to speak on behalf of the reports of the New Jersey Plan. In this block It also shows how Connecticut also had a plan yet it was ignored and was not even acknowledged. That is showed by the delegate representing the Connecticut Plan with his hand up yet not being acknowledged. The NJ Plan was brought up after the Virginia Plan, it was a way for the smaller states represent themselves and to also make sure that they got the liberties that they needed. Under the NJ Plan Congress had the power of setting and collecting taxes which some looked as good and others viewed as a negative. Block 7- Problems with the NJ Plan This block continues with the NJ Plan being discussed but people now are beginning to bring up the good and bad points on it, bad Including each state having the same number of representatives. Meaning a small group would have the same number as 1 OFF possible to pass laws some laws that not all the people would agree with. Block 8- The Great Compromise The eighth block shows The Great Compromise finally being adopted after a week and a half and tons of discussion on July 16th. The Great compromise was a ambition of the New Jersey Plan and the Virginia Plan featuring the fact that none of them had enough good things about them for it to be adopted by itself. It can also be known as The Connecticut Plan because while coming up with it Connecticut finally got a voice. Block 9- How Great compromise led to the constitution Well first off it had a big impact on all states. They all agreed that they should have two senators and that they should have an equal amount of representatives. Which was a plus that they finally agreed on that because in both plans they had different opinions on that topic. When it was passed it brought hope and spirit to the people of the U. S. That hope helped to lead the idea of the Constitution. Block 10-The â€Å"Real Revolution† After The Great Compromise being accepted finally it solved several issues and allowed the states to finally have a government that seemed reliable. The Real Revolution was more than the War of Independence. It began before the war with Britain and it lasted until after due to the fact that it was a revolution worth fighting for. So, this block shows people getting along and agreeing happily for the first time in a long time. How to cite Comic Outline, Papers

Christmas vs. Halloween free essay sample

Holidays are a time where families can come together and celebrate things that mean a lot to them. Spending time with your family is important to folks and holidays are the perfect way to gather the whole family up to celebrate something special. Every year we have tons of fun giving and receiving from others. Being a kid, the best part of all is receiving. Whether it be candy or video games or maybe even some socks from mom, it’s amazing no matter what. All holidays are exciting to me but two of my favorite are Christmas and Halloween. But which holiday is the best? Almost all holidays have fictional characters that represent them. Let’s start with Christmas. The absolute best part of Christmas for me was waiting to hear that big fat man in the red suit in my living room; Santa Clause of course! We would make â€Å"reindeer food† at school with oats and glitter and throw it in our yard at night. We will write a custom essay sample on Christmas vs. Halloween or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I remember so well throwing the food handful by handful saying each of the reindeer’s names as I threw it across the grass. â€Å"Here’s for you, Rudolph. † â€Å".. And this is for you Comet! † I think all kids have this image of the North Pole in their minds. I could always picture Mrs. Clause baking and all of the elves building toys up there. It makes the idea of Christmas that much more exciting. Halloween, on the other hand, has an entirely different approach. These characters are a lot more intimidating. A great deal of these fictional characters are also followed by a scary story, like The Headless Horseman galloping on his horse looking for a new head to call his own! When I think about Halloween I think of the Hocus Pocus witches flying by on their broomsticks in the sky, ghost flying creeping around corners, black cats running across the streets, and monsters hiding underneath my bed. Putting all of these characters into this holiday makes it so amusing and really keeps people on their toes. Every holiday has some kind of tradition. During Christmas time, the main tradition is to put up a Christmas tree and decorations with your family. Hanging up garland, draping ornaments up and down the tree to make it look like your own, throwing lights up on the house, placing your Christmas letters from family on top of the fireplace, dangling bows around every corner, and of course putting the final star or angel on the top of your very own Christmas tree. To follow more tradition, we also buy and wrap gifts for our loved ones. It is a time of year that we can really show our appreciation by giving. And don’t forget about that yummy Christmas dinner! So much is cooked and prepared for the dinner; turkey covered in brown gravy to all of the mouthwatering sides like carrots, sweet potatoes, and green beans along with some homemade sweet bread rolls. It’s almost like a second Thanksgiving! Halloween is not so sweet. One main tradition is finding the perfect pumpkin for you and your family and carving it together. There’s so many possibilities when carving a pumpkin because you can choose anything you would like. I’ve seen anything from funny faces to hideous monsters. One thing people do on Halloween and the weeks before it is go to haunted houses with friends and family! There’s nothing better than going into a place that is trying to scare the heebie-jeebies out of you! Most people take their children out â€Å"Trick or Treating†. Kids dress up in their favorite character and go door to door to gather candy from others in their neighborhood. â€Å"Halloween continues to be extremely popular with kids of all ages; 85 to 90 percent of U. S. children go trick-or-treating or engage in other Halloween festivities every year, and many adults also join in on the fun. † (Harris) Although it has become very unsafe over the years, it is a tradition that will never die down. Kids will always want their candy! Color themes are a big part of any holiday. Christmas is celebrated with the colors green, red, and white. Green Christmas trees, red mistletoes, and white snow. Nothing can beat these bright colors when they’re all in one decorative room together. Halloween uses more dark colors like black, purple, and orange. When you think of monsters and darkness you don’t exactly think of rainbows and sunshine. Colors can affect any point of view. Nobody is going to be scared of a hot pink monster with blue polka dots! Bring on the creepy dark colors! The meaning of a holiday is what matters most. â€Å"Christmas is an annual commemoration of the birth of Jesus Christ and a widely observed holiday, celebrated generally on December 25 by millions of people around the world. † (Wikipedia) Not only is it a time to come together as a family, but a time to come together religiously as well. To celebrate what you believe in is important to almost anyone. Halloween began to celebrate the dead. â€Å"Halloween is a yearly celebration observed in a number of countries on 31 October, the eve of the Western Christian feast of All Hallows; Day. It initiates the triduum of Hallowmas, the time in the liturgical year dedicated to remembering the dead. † (Wikipedia) The holiday may be scary but it is meant to be a celebration for our loved ones. In my opinion, Christmas is the best holiday. I love nothing more than to come together with my family to share gifts and love. This holiday is a very happy and cheerful holiday overall and it can really bring out the best in people. â€Å"This truly is the happiest time of the year, and a rush of excitement takes over every December. Everything seems a bit brighter this time of year, so one can never take a December day for granted. † (Bell) I celebrate it every year with the people I care most about and will carry on the tradition for as long as I can.

Forecast Staffing Requirements and Develop Recruitment Tools

Table of Contents Recruitment agencies Recruitment tools Conclusion Reference List Recruitment is a very essential element in any organization irrespective of size. This is because the process determines to a great extent how the activities and practices in a given organization are undertaken depending on the people recruited in regard to the skills and knowledge they possess.Advertising We will write a custom essay sample on Forecast Staffing Requirements and Develop Recruitment Tools specifically for you for only $16.05 $11/page Learn More A recruitment agency is a firm that is very important in the employment sector and helps employers to attain employees who match their needs as a way of obtaining maximum productivity which is achieved through utilization of qualified and appropriate employees. There are various recruitment agencies that are available to small businesses like Margie’s diner each with its benefits and drawbacks and this pap er looks at some of them with an aim of identifying the best based on some specific criteria. Recruitment agencies There are various recruitment agencies (public and private) that are available for both large scale and small businesses. Some of them are; Aerotek Commercial Staffing, ACG Staffing, American Recruitment Consulting Services, Applied Staffing Solutions, Alliance HR Network, Complete Career Center and CBS Personnel among others ( JobOpenings.net, 1998). According to my research I consider Applied Staffing Solutions to be the best recruitment agency due to the various benefits associated with it for instance effective infrastructure, qualified expertise as well as economies of scales which in return cuts down the costs to the employers. The employees provided by this organization, in different fields, are of high quality as they are usually prescreened and well tested. The customer service in Applied Staffing Solutions is approachable and the fees charged to the employers are relatively cheap due to economies of scales. The time the job posting is made available to the different candidates is also considerable making it possible to attain the best candidate for a given post. The screening process in the agency entails various forms of interviews. This agency aims at solving employment and staffing problems for both employers as well as those seeking for jobs through its services and would therefore be appropriate in assisting Margie’s attain the best Kitchen manager who will be able to manage the increasing demand or needs in diner ( Applied Staffing Solutions, 2011). Recruitment tools According to InfoWorld (2000), a recruitment tool can be defined as an advertising or awareness creation method utilized by organizations in order to recruit the right candidates for various positions.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are various re cruitment tools each with its advantages and disadvantages. They are also suitable for different situations/ organizations and it is therefore advisable to identify the most suitable recruitment tool for a particular organization. Recruitment tools include career fairs, provision of internships, networking, referrals and internet or web based job postings among others. All these should be used effectively incorporating the changes experienced in the ever changing market. I recommend that Margie’s dinner make use of the internet as a recruitment tool in posting the kitchen’s manager job vacancy on a variety of websites. The availability of various sites in which the organization can post the vacancy is advantageous as it allows for a wide target of jobseekers. The fact that the internet has gained a lot of popularity among people is also a guarantee that a large pool of individuals will get access to the advert making the chances of getting the right candidate high. It is also a cheap mode to both the organization in terms of posting charges with most of them being free, and the jobseekers in terms of access charges (Hodgetts Kuratko, 2000). Conclusion It is evident that recruitment is a very instrumental process in organizations and should therefore be given priority among other organizational processes. The different recruitment agencies play a great role in assisting employers and employees and their presence should never be undermined. In making the step, Margie’s diner should identify the most suitable recruitment agency and utilize the best recruitment tool. Reference List Applied Staffing Solutions (2011). â€Å"Applied Advantage†. Web. Hodgetts, R.M and Kuratko, D.F. (2000).Effective Small Business Management, Volume 2001. New York: John Wiley Sons, 2000.Advertising We will write a custom essay sample on Forecast Staffing Requirements and Develop Recruitment Tools specifically for you for only $16.05 $11/page Learn More InfoWorld (2000). Recruiting Systems Control Resume Chaos. San Francisco,  CA: InfoWorld Media Group, Inc. JobOpenings.net (1998). â€Å"Employment Agencies in the United States and Canada†. Web. This essay on Forecast Staffing Requirements and Develop Recruitment Tools was written and submitted by user Gregory Acevedo to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Function of The

The Function of The The Function of â€Å"The† The Function of â€Å"The† By Mark Nichol I found it interesting, when researching this topic, that the definition for the in Merriam-Webster’s online dictionary is nearly as long as this post and that’s for just one set of functions for the word, as a definite article. The also functions, less often, as an adverb (â€Å"I like that one the best†) and, rarely, a preposition used in place of per (â€Å"Those cost ten dollars the dozen†). And why should anyone feel the need to look the up in the dictionary? Isn’t it obvious? When it comes to meaning, yes, the role of the in a sentence is clear. But it’s not always clear whether the cast of characters in the sentence must include that role. Consider the sentence â€Å"I looked out over the land.† The writer describes surveying a particular plot of land. However, â€Å"The price of land has gone down lately† omits the because no specific plot of land is being discussed; the topic is the concept of land in general. But notice that in these nearly identical sentences, the difference in meaning seems to be the reverse of the difference in the previous paragraph: â€Å"I poured water out of the pitcher† explains what was poured, whereas â€Å"I poured the water out of the pitcher† emphasizes where the water came from. Notice, however, that in those examples and the pair that follow, the is a marker for a second reference: â€Å"I put the shoes on and walked outside† emphasizes the particular pair of shoes, which presumably have already been referred to. â€Å"I put shoes on and walked outside† calls no special attention to the shoes; the sentence merely describes the writer’s routine preliminary to leaving the premises. Sometimes the presence or absence or the in a sentence is irrelevant; the person quoted could have employed either usage: â€Å"She’ll have the strawberry cheesecake† identifies the particular dessert a diner wishes to be served, one either visible to the speaker or listed on a menu a literal or implied second reference. â€Å"She’ll have strawberry cheesecake† means the same thing with the subtle difference that the speaker is not directly alluding to the dessert selection visible in the form of a slice or a reference in text. However, in the case of the pair of sentences about the shoes, the previous reference may be very important; these are magic shoes we’re reading about, for example. â€Å"I put shoes on and walked outside† presumably leaves the unusual footwear behind; â€Å"I put the shoes on and walked outside† moves the plot along. The is deliberately omitted in many types of usage. For instance, most references to countries (â€Å"Afghanistan,† â€Å"Zimbabwe†) need no definite article, nor do references to their citizens (â€Å"Afghanis,† Zimbabweans†), unless, again, a particular subgroup is in question (â€Å"The Afghanis in the tour group kept to themselves†). Exceptions include use of â€Å"the Netherlands† and similar geographically influenced names. The same rule applies to names of other geographical or geopolitical features (â€Å"Mount Everest,† but â€Å"the Himalayas†; â€Å"Hawaii,† but â€Å"the Hawaiian Islands†; â€Å"Lake Tahoe†, but â€Å"the Great Salt Lake†). Oddly, writers who would never make the mistake of omitting the before â€Å"Netherlands† or â€Å"Hawaiian Islands† frequently refrain from preceding names of organizations: â€Å"March of Dimes Foundation was founded in 1938.† Admittedly, some names do not merit the definite article, but they are usually obvious (â€Å"Project Reason,† â€Å"People for the American Way†). However, logic should override poor usage. The People for the American Way Foundation, associated with the organization named in the latter example, incorrectly self-identifies as â€Å"People for the American Way Foundation.† The rule of thumb is that any organizational name ending in a word referring to the entity (foundation, organization, project, etc.) requires the definite article, just as a generic reference such as â€Å"the foundation† merits it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Arrive To vs. Arrive At50 Latin Phrases You Should KnowForming the Comparative of One-syllable Adjectives

Management Accounting Assignment Research Paper

Management Accounting Assignment - Research Paper Example If this is done then we would split the  £32,000 administrative costs between the two. This scenario could also lead to more costs based on how much an employee costs in these areas compared with the costs in Nottingham. If the costs in Nottingham are lower than Leicester and Loughborough then the administrative costs would be much higher. Closing a division would mean firing employees and this might not make the company look too good. If we close the division and outsource the raspberry jam then we would be paying  £20.6 for each batch and our profit would be  £11.4 per batch. If we still sold 6250 batches then our total profit would be  £71,250. We would save the costs of fruit, sugar, labour, variable costs, and some overhead. This could equal up to  £109,000 in savings and could lead to some significant profit. We could then use this profit for other things or even for expanding the other two products. Advertising would create more customer awareness and possibly increase the demand for the product. The first thing we would need to consider would be how much we will be spending on this campaign. We do not want to overspend and receive nothing in return. If we have a decent budget for the advertising campaign we can then choose where best to spend our money. We would also need to decide how to advertise. We could use the papers, magazines, radio, or even television. Of course television is the most expensive of the choices but might be the one that reaches the most people. If we could put together a good campaign then we would need to make sure that we increase the demand by enough to cover the campaign. It would be very difficult to figure out how much our sales would increase and if we are unable to predict how much sales would increase then we would have a hard time predicting how much our distribution costs will change. Even if the campaign increased

Conclusion for my project Essay Example | Topics and Well Written Essays - 500 words

Conclusion for my project - Essay Example Dark tourism therefore has a history which attracts both history makers and curious people to these sites of history. Looking at Prague, The Church of SS Cyril and Methodius are good historical sites and these two have been voted as the best tourist destinations in the Czech Republic leave alone the aspect of being in Prague (Hannam & Knox, 2010, p. 28). This is because they acted as a refuge centre for assassins of ReichsprotektorHeydrich. In these places, the Germans outnumbered their enemies forcing them (enemies) to take their own lives by shooting themselves. That was in 1942 during the Second World War (Martina, 2011, p. 79). The two names centres are not the only ones in Prague that contribute to its tourism. Apparently the increased demand dark tourism has been boosted by the number of dark tourism centres in Prague. This is because the more the number of dark tourist centres, the richer the history of the town. Some other centres in the town that must have an applied history that is need knowledge for so many people are: Due to this, the statement of the research question would be that; the many dark tourism centres in Prague contain a rich history of past happenings and therefore have increased the demand for dark tourism in the town. The aim of this research is to relate the history contained in each of the dark tourism centres to the increased demand in dark tourism in Prague. This is because each centre has got its own history and there are also different types of tourists that visit the place for their knowledge. It is therefore important that the ability of the sites to attract tourists must be indicated as a cause for the increased demand of the tourists in Prague. The reason for choosing this research topic is that dark tourism is a fast-growing niche of the global tourism market. There is a lot of potential in this niche market because people will be always fascinated and

What were the political and intellectual outlooks of the civilizations Essay

What were the political and intellectual outlooks of the civilizations of Egypt and Mesopotamia How did geography influence the religious outlooks of these two civilizations - Essay Example Like Mesopotamia, Egypt was also dominated by a major river: the Nile, which was central to its life (Pollock, 1999). According to Trigger (2003), city-states in Mesopotamia, after successfully resisting incoporation into larger political systems for more than fifteen hundred years, were not transformed into territorial states, but absorbed into regional kingdoms. Unlike a hegemonic city-state system, the â€Å"Inka† empire was organized as a series of provinces ruled by the Inka upper class. Governorships were not allowed to become hereditary. Provinces were governed from administrative centres which were new foundations. Local rulers who in the central highlands were mostly descended from the hereditary chiefs, administered largely rural populations. Their executive powers were subject to the approval of the provincial governor. To reduce the power of conquered groups, they were sent as colonists to far-off regions of the Inka state, and replaced by reliable settlers from older parts of the kingdom (Patterson, 1987). In contrast to the situation in Mesopotamia, where urban development played a prominent role in shaping the civilization, most people in ancient Egypt continued to live in small, largely self-sufficient villages. Although the reasons for this are complex and include fundamental differences in political organization (Trigger, 2003), the greater uniformity and stability of natural resources and correspondingly lower risks associated with agriculture in Egypt were significant (Wenke, 1989). In Mesopotamia, political entities were most often small-scale competitive polities rather than centralized regional states (Pollock, 1999). Politically centralized territorial entities were the exception rather than the rule, and most were of short duration. Contrastingly, in Egypt, after the unification of Upper and Lower Egypt around the end of the fourth millennium, it remained a politically centralized state comprising of a great geographical

Failures of Transactional Marketing: An Analysis

Failures of Transactional Marketing: An Analysis A. R. Lacey (1996), in Dictionary of Philosophy explains paradigm as a shared assumption or an accepted theory which governs the outlook of an epoch and its approach to scientific problems [giving] standard forms of solutions to problems. Within the physical and social sciences, it is common for one paradigm, a dominant paradigm to be prevalent. Currently, the dominant marketing paradigm, the accepted model of how marketing works and should be integrated with the rest of the world, is what has come to be called Transactional Marketing (TM) (Gronroos, 1996; Aijo, 1996; Gummesson, 1987; Berry, 1983; Jackson, 1985; Payne, 1995). This research is principally concerned with what has been called Relationship Marketing (RM), a term alluded to by Thomas (1976), but first explicitly used by Berry (1983: see Kotler, 1992; Gronroos, 1990, 1991; Hunt and Morgan, 1994; Berry, 1995; Sheth and Parvatiyar, 1995; Turnbull and Wilson, 1989). The foundations of Relationship Marketing are inextricably mixed with the development and practice of Transactional Marketing. The underpinning theories and conceptualisations of RM often only exist in relation, or opposition to the theory and practice of Transactional Marketing. It is therefore necessary to understand Transactional Marketing before RM can be fully comprehended. The American Marketing Association has defined (transactional) marketing as the process of planning and executing conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. (AMA Board, 1985). The marketing concept is a very simple but powerful idea. The best way for a company to meet its objectives, profit making or otherwise, is by satisfying customers-the achievement of corporate goals through meeting and exceeding customer needs better than the competition (Jobber, 2001). This is best done by all members of the firm seeking to serve the needs of the customer, even at the expense of producer inconvenience. If this concept is adopted by the organisation, it leads to what is called a marketing orientation. The analysis and subsequent review of transactional marketing will be in two parts, an appraisal of its theoretical origins, development and weaknesses and an examination of the standard wa ys in which firms implement it. The next section will critique the Transactional Marketing Paradigm on two main fronts. These being firstly, criticisms based on theoretical weaknesses or omissions, and secondly, criticisms about the way in which theory and models have been misunderstood or ignored by firms. Both of these categories however, emerge out of the unique economic and social environment within which the transactional marketing paradigm developed (Webster, 1992; Aijo, 1996). 1.1. THE BIRTH OF MARKETING THEORY The origins of Transactional Marketing are in microeconomics, North America and the 1950s. Prior to WWII, economists developed price theory to embrace what they called oligopolistic competition (Chamberlain, 1933; Sheth, Gardner and Garrett, 1988; Waterschoot and Van Den Bulte, 1992). This theoretical development led early marketing theoreticians (McGarry, 1950; McKitterick, 1957; Alderson, 1957: see Gronroos, 1994, 1996) to create lists of marketing variables deduced from econometric, profit optimising equations- the so called functionalist school of marketing (McGarry, 1950). In turn, this inspired Borden (1954) to introduce the concept of the marketing mix, a list of 12 variables (product, price, branding, distribution, personal selling, advertising, promotions, packaging, display, servicing, physical handling, fact finding and analysis which the marketer would have to consider in any given situation. [And] would blend the various ingredients or variables of the mix into an integr ated marketing program. (Gronroos, 1994b:350). In a seminal work, McCarthy (1960) presented the marketing mix management approach, reconstructing Bordens original 12 variables into the now familiar 4P model (Price, Product, Promotion and Placement). The theoretical foundations of this model have been severely questioned (Waterschoot and Van Den Bulte, 1992; Gummesson, 1987; Sheth et al, 1988; Webster, 1992; Duncan and Moriarty, 1998). Principally, these questions stem from the fact that the original microeconomic variables, derived through empirical induction had solid theoretical foundations, whilst Bordens list had only second-order links to these foundations and, crucially, was not intended as an exhaustive definition or method of implementation but merely as a set of guidelines within a fully integrated marketing program. Real world developments and its inherent simplicity ensured the rise and rise of the 4P model and its attendant Marketing Mix Management theory. 1950s North America -a huge domestic market of apparently homo genous and insatiable customers -led to rapid increases in the demand for standardised consumer goods and the crowning of the United States as the dominant marketing culture. In time it became the basis of modem transactional marketing (Takala and Uusitalo, 1996; Kotler, 1992; Aijo, 1996).The simplicity and communicability of the marketing mix paradigm, in combination with its apparent success, combined to turn marketing into a highly effective impact machine (Gr6nroos, 1996c: 16). Transactional Marketing rapidly became the overwhelmingly dominant marketing paradigm (Dixon and Blois, 1983, Kent, 1986). 1.2. MARKETING IN CONTEMPORARY ORGANISATIONS Given the great number of organisations which pay at least lip-service to the importance of marketing, a diversity of methods of implementing transactional marketing is inevitable (Brodie et al, 1997). The most typical structure, and one commonly found within the context of end-user orientated firms (Christy et al, 1996) is to have within the organisation a sub-unit, separate from the rest of the firm, with responsibility for marketing market analysis, advertising, sales promotion, pricing and distribution (Buttle, 1996; Deshpande and Webster, 1989; Gurnmesson, 1994). The principal focus of this research is on the relationship between such firms, and their customers. In everyday marketing vocabulary.marketing department, an organisational unit, is used as a synonym for marketing function (Gronroos, 1994). The implication is clear, Transactional Marketing theory suggests that marketing can be treated as a separate, discrete function, rather than as an integrated one (Berry and Parasuraman,1995; Waterschoot and Van Den Bulte, 1992; Palmer, 1994; Payne, 1995; Thomas, 1996). The existence of these marketing departments echoes much about the functionalist, scientific [econometric] origins of transactional marketing. The philosophy of implementation prevalent within western business is that specialists should themselves take care of a task for specialists (Gronroos, 1996). In many businesses, the marketing department is seen as having total responsibility for various marketing tasks, such as market analysis, market planning, advertising, sales promotion, pricing, distribution and product packaging (Gronroos, 1994). This begs the question that if the ma rketing department takes care of these entire fundamental issues, what exactly is the rest of the business for? One of the primary and most traditional Justifications of adopting a marketing orientation rather than a sales or production orientation is that marketing integrates the other functions of the business (Bennett, 1996; Jackson, 1985) into a more coherent whole, built around the needs and wants of the customer. The outcome of creating a marketing department is to bring about a situation where, within an organisation, marketing department is used as a synonym for marketing function, which is the process of taking care of the fulfilment of customer needs and desires. As a consequence, the rest of the organisation is alienated from marketing, and the marketers are isolated from design, production, deliveries, technical service, complaints handling, and other activities of the firm (Gronroos, 1994). Marketing is being treated as a specialist management function, rather than a general management issue (Gronroos, 1996). Within such organisations, there is a clear-cut distinction [inferred from marketing mix management theory] between those who are involved with marketing, and those who arent. This process has been called the Ghettoisation of marketing (Gummesson, 1987). It has been strongly argued (Gummesson, 1987,1990,1994; Duncan and Moriarty, 1998; Aijo, 1996; Christy et al, 1996; Heide and John, 1995) that the distinction between the marketer and non-marketer is an artificial one. Opportunities for marketing activity are not limited to those inside the marketing department. What do the following people have in common: a telephone operator connecting a customer with a salesperson; an installation team from the supplier spending two weeks on the buyers premises installing and testing new equipment: a management consultant presenting a progress report in an assignment? (Gummesson, 1991). The answer is of course, that these are all people outside the marketing department, [therefore by definition not responsible for marketing] where, nevertheless, their attitudes and way of doing their job have an impact on the customers perception of the firm (Gronroos, 1996).These non-marketers, with their influence on the firms ability to market itself efficientl y and effectively have been called part-time marketers (Gummesson, 1987). 1.3. SUMMATION OF THE PROBLEMS INHERENT TO THE MARKETING MIX The origins of marketing mix management theory, and the transactional marketing paradigm it gave rise to be in the USA, the nineteen-fifties and microeconomics. The theoretical foundations of this paradigm are questionable in terms of its translation from econometric modelling and its pedagogical simplification. At best, the 4P model was suitable for the unique marketing environment created by the post WWH American autarchy. The theoretical weaknesses of the transactional marketing paradigm have been highlighted by radical changes in the business environment, such as the globalisation of competition and the increasing sophistication of consumers and products. These weaknesses are especially apparent in contexts that are significantly different from that of its origins -most noticeably services marketing and European markets. The academic response has been to avoid the problem by papering over the theoretical cracks. Within firms, the creation and stagnation of marketing departments h as ghettoised, neutered and isolated marketing from the consumer and even the rest of the firm. As a result of this, transactional marketing treats the consumer as passive and fails to fully recognise the marketing importance of interaction between front-line staff and customers. Transactional Marketing fails its own definition. It is a production orientated definition of marketing, not a customer orientated one. THE ORIGINS OF RELATIONSHIP MARKETING THE OTHER MARKETING THEORIES The origins of Relationship Marketing are in Europe, the nineteen-eighties, and dissatisfaction with the Transactional Marketing paradigm. It was noted earlier that transactional marketing theory was principally developed from its origins in end-user, consumer markets. Relationship Marketing draws on a broader theoretical base (within a marketing context), with concomitant development within the services and business to business (B2B) marketing literatures. The term Relationship Marketing, alluded to by Thomas (1976) was first explicitly used by Berry (Berry and Parasuraman, 1991; Berry, 1995; Gummesson, 1987; Gronroos, 1996; Payne and Richard, 1993; Robicheaux and Coleman, 1994; Payne and Frow, 1997). It has also been called customer-focused management (Gummesson, 1994), or relationship management (Payne, 1996). Berry (1983) used the term within the context of criticising services marketing literature, arguing that researchers and businessmen have concentrated far more on how to att ract consumers to products and services than on how to retain those customers. He advocated a switch from a transactionary approach, where marketing effort was focussed on customer attraction, to a relational approach, where the attraction of new customers should be viewed only as an intermediate step in the marketing process (Berry, 1995), and the primary objective was retaining customers. Berry (1983) defined Relationship Marketing as attracting, maintaining and -in multi-service organisations -enhancing customer relationships. Simultaneously, Hammarkvist, Hakansson and Mattson (1982), working within the arena of business-to-business marketing (Gronroos, 1996), advanced similar definition (Andersson and Soderland, 1988; Anderson, Hakansson and Johanson, 1994) all activities by the firm to build, maintain and develop customer relations. (Hammarkvist et al, 1982: cited Gurnmesson,1987). That relationships should be managed and built has become a cornerstone of both the Nordic and the Industrial Marketing and Purchasing (IMP) School of marketing (Mattsson, 1997; Gronroos, 1996c). This parallel development within separate areas of research is far from coincidental (Takala and Uusitalo, 1996). As with the Transactional Marketing literature, each of these streams of research emanates from within a specific business environment (Aijo, 1996). SERVICES MARKETING It was argued earlier that the Transactional Marketing Paradigm habits origins within a unique and highly specific business environment, that of the North American consumer goods markets of the 1950s. It was further suggested that these origins limited the value of TM as a universal theory of marketing, and that primarily within the context of end-user orientated literature, development consisted of re-jigging a redundant theoretical format. The deviation from this specific business environment was greatest within the domains of service marketing and business to business marketing (Mattsson, 1997), albeit in very different ways. The theory and practice of transactional marketing assumes that consumers are available in great numbers and behave passively. Within industrial and service markets, the interactive Participation of the customer is required to successfully complete the exchange (Gummesson, 1987), within business, customer-firms are often limited in numbers. An ancillary implication of treating the customer as passive, someone to whom things are done (Dixon and Blois, 1983) is to instil within the business the philosophy of competing with customers, rather than interactive co-operation. Transactional Marketing Theory maintains the assumption of its microeconomic origins in that the marketing mix is a tool used to help a company optimise [maximise] its profit function (Waterschoot and Van den Bulte, 1992; Gronroos, 1991). It is because of this that firms consider marketing objectives met at the point of customer attraction -i.e. moment of exchange. When marketing a service, it is argued that the objectives should not only be to only to attract, but to then keep and maintain the customer-to develop a long-term relationship with them (Bitner et al, 1994; Cravens and Piercy, 1994; Gronroos, 1991; Gummesson, 1987b). When selling a physical product, the costs of production are offset by the revenue of the purchase. With a service, the majority of costs are often incurred whilst setting-up the service (Berry and Parasuraman, 1991; Booms and Bitner, 1981), for example; accountancy and banking. The implication of this is that longer-term strategy, in conjunction with placing significant emphasis on customer retention will yield dividends (Berry, 1995; Payne and Richard, 1993; Parasuraman et al, 1991; Gronroos, 1990), and indeed, empirical evidence to support this has been found. Reichheld and Sasser (1990) have demonstrated across a variety of service industries that profits climb steeply when a company successfully lowers its customer defection ratethe researchers found that the firms could improve profits from 25 percent to 85 percent by reducing customer defections by just 5 percent. Not only do loyal customers generate more revenue for more years, the costs to maintain existing customers frequently are lower than the costs to acquire new customers (Berry, 1995). Other studies have provided further evidence of the benefits of a long-term, customer retention strategy within competitive consumer-service markets, Storbacka (1997), Gwin (1988) and Perrienet al (1993) in banking, Crosby and Stephens (1987) in insurance. Moments of Truth and the Crucial R ole of the Part-Time Marketer. Firms producing end-user products often sell through an intermediate, retailing company. As such, opportunities for marketing are indirect via mass-media and market research (Henry, 1994). The interaction required within service and business-to-business marketing enforces a more direct approach (Gronroos, 1994). The image and reputation of the firm cannot solely be constructed through promotion. Interaction between a consumer and the firms part-time marketers (Gummesson, 1987) will result in that consumer have a positive or negative perception of the company (Price et al, 1995; Cravens and Piercy, 1994) a process that Gronroos (1982) calls perceived service quality. Given the intangibility of service products, this perceived service quality is of the utmost importance, the consumer has little else by which to judge the firm outside of his direct interaction with it (Ferguson,1996; Bitner et al, 1994). The marketing effort of the part-time marketers therefore forms the bulk of the firms marketing impact (Gronroos, 1996), often they are the only marketers around (Normann, 1983). Research shows that the customer will judge the quality of the service and form an attitude to the provider both from the experience of the production1delivery process and of the future benefits of the service (Lehtinen, 1985). In a situation where the majority of marketing activity does not come from the full-time marketers within the marketing department, it makes little sense to plan the activities of this department separately. It was argued earlier that if such a department is considered by the rest of the firm to be taking care of the marketing function, it will become increasingly difficult to create an interest in marketing amongst unwitting part-time marketers (Gronroos, 1982; Christy et al, 1996). A marketing orientation is only achieved when all members of an organisation has asked them how do I contribute to excellence in customer relations and to revenue (Gummesson,1991: 60). An auxiliary concept to that of the part-time marketer is that of points-if-marketing (Normann, 1983), more poetically called moments of truth. These are natural opportunities emerging in the production and delivery process; for example, the interaction between a doctor and a patient (Gummesson, 1991). For these occasions to be positively resolved, marketing must be designed-into the process, rather than tacked-on. RELATIONSHIP MARKETING DEFINITIONS FROM SERVICE LITERATURE Since Berry (1983), other authors have presented alternative definitions of Relationship Marketing within the services marketing literature. RM concerns attracting, developing, and retaining customer relations (Berry and Parasuraman, 1991). establishing a relationship involves giving promises, maintaining a relationship is based on fulfilment of promises; and, finally, enhancing a relationship means that a new set of promises is given with the fulfilment of earlier promises as a prerequisite. (Gummesson, 1991). The core of these ideas from services marketing is the interpersonal interaction between buyer and seller interaction. The organisation should be structured and managed so that promises worth making can be kept. Clearly, a relationship between two parties is something that grows in strength through repeated exchanges over a period of time, it is not instantaneously generated. BUSINESS TO BUSINESS AND NETWORK MARKETING Such moments of truth also exist within a business-to-business context. If the interaction between producer and consumer is crucial in services marketing it is doubly so within B2B marketing -principally because of the relatively low number of customers/suppliers (Andersson et al, 1994; Blois, 1997; Dabholkar et al, 1994). These dyads do not exist in isolation. Within the business marketing literature it has become clear that the theoretical foundations of contemporary work are not shared with the Kotlerian (Andersson and Soderland, 1988) marketing mix theory, which has microeconomic ancestry. Instead, network-theory, which attempts to model the process of resource exchange in markets where both buyer and seller are firms or other organisations has its origins in empirical work conducted over the last 20 years, principally in Northern Europe (Mattsson, 1997). The results of these studies, when assessed as a body of work, highlight several commonalities in the exchange behaviour betw een firms that contradict business philosophy derived from the transactional marketing paradigm (Elg and Johansson, 1996). B2B partners are characterised as active and mutually dependent, with the buyer and seller both able to initiate an exchange. Interaction between the organisations was not the sole purview of a marketing department but instead between the equivalent departments in each firm -inter functionally. In practice, it was recognised that the marketing emphasis had switched from optimising the marketing mix to the management of the firms relationships (Andersson and Soderland, 1988). Network theory suggests that markets are heterogeneous, rather than homogenous (Matthyssens and Van Den Bulte, 1994). The marketing objectives of the firm became to establish, develop and decide when to terminate its relationships with the customers and suppliers in its network (Hammarkvist et al, 1982). This divergence from the transactional marketing paradigm was driven by factors in the business environment (Blois, 1997; Andersson and Soderland, 1988). Many of the economic and social characteristics of Scandinavian countries [where much of the empirical work was conducted] helped to highlight the differences between consumer markets and business to business markets (Andersson and Soderland, 1988). These economies have been traditionally noted for high levels of concentration in industry, a considerable amount of interaction between firms, the state and labour unions, and the national dependence on the export of highly complex products (Porter, 1985). In general terms, business-to-business markets are characterised by a limited number of potential customer-firms, encouraging businesses to maintain relations with their partners over-time (Anderson and Narks, 1984, 1990), rather than the start-stop philosophy of transactional marketing. The increased level of interaction between the partners and the individualistic requirements of each customer obviate the need for a standardised marketing program (Dabholkar et al, 1994). Relationships must be tailored, not off the peg (Harland, 1996). The management of relationships is a complex issue, Hakansson and Johanson (1992) acetones relationship management problems as either limitation or handling problems. Limitation problems concern the firms management of its portfolio of relationships -its collection of dyadic interactions. These problems concuern which, if any, of the firms relationships should be emphasised (Andersson and Soderlund, 1988). To misquote Clausewitz, he who emphasises everything, emphasises nothing. Handling problems concern the manner in which relationships are established, and once established, how they are maintained, developed and judged appropriate for termination. Within a network, what are the relational objectives of an organisation? Transactional Marketing advocates a competitive stance, the results of any interaction between a buyer and seller must result in one winning -and one losing (Doyle and Engermann, 1992; Donaldson, 1996). Network theory espouses co-operation to produce a win-win situation (Deshpande and Webster, 1989). Despite this, network theorists consider that firms must work to deepen chosen relationships, to achieve some level of power -also called bonds over their partners whilst striving to remain free of such bonds themselves (Andersson and Soderlund, 1988). Relationships can create bonds of several types, planning, knowledge, legal and social (Berry, 1985).The end of the relationship will incur switching costs, not necessarily purely financial. The original quote being He whose fends everything, defends nothing BUSINESS-TO-BUSINESS RELATIONSHIP MARKETING DEFINITIONS Since Hammarkvist et al (1982) defined relationship marketing within the context of business network marketing, others have proposed alternatives. RM is an emergent disciplinary framework for creating, developing and sustaining exchanges of value between the parties involved, whereby exchange relationships evolve to provide continuous and stable links in the supply chain (Ballantyne, 1994) .. Is not directly aimed at immediate transactions but is based on building, supporting and extending customer relationships (Matthyssens and Van denBulte, 1994). RM is the process of co-operating with customers to improve marketing productivity through efficiency and effectiveness (Parvatlyar, 1996). At the heart of these ideas is the concept of a partnership where both parties require co-operative behaviour from the other in order for the relationship to be mutually beneficial -neither has many other alternatives, to buy from or supply to. The focus is not at the level of one-on-one interaction of services marketing, but is instead much wider -it is necessary for large groups on both sides to contribute. THE RELATIONAL CONSTRUCTS OF COMMITMENT AND TRUST Until quite recently, little attempt had been made to provide network theory with the conceptualisations necessary to understand the processes of relationship maintenance and development. Whilst an initial model was presented by Dwyer, Schurr and Oh (1987), the first serious attempt test a model in a structured manner was in a seminal paper by Morgan and Hunt (1994), (see Kalatatis and Miller, 1996; Hunt, 1997; Gronroos, 1996a; Gummesson, 1997). Relationship Marketing refers to all marketing activities directed towards establishing, developing and maintaining successful relational exchanges. Morgan and Hunt (1994) They further argue that Relationship Marketing requires the successful management of relationships with the firms partners. Such management requires the establishment, maintenance and development of relationships, in which understanding of concepts like commitment and trust are keys. Morgan and Hunt have suggested that commitment and trust are amongst the key mediating variables that distinguish productive, effective relational exchanges from those that are inefficient and ineffective (Morgan and Hunt, 1994). Furthermore, commitment and trust between partners in a network leads directly to co-operative behaviours in three ways. Firstly, they predispose the partners towards actively preserving relational investments. Secondly they help to prevent partners from adopting short-term, opportunistic behaviours. Thirdly, they help to support the view of high-risk actions as being prudent in the longer term (Hunt, 1997). Morgan and Hunt construct what they call a KMV (Key Mediating Variable) model to show the central importance of commitment and trust in marketing relationships. THE BEGINNINGS OF A RELATIONAL PARADIGM? The increasing awareness of the limitations of the Transactional Marketing Paradigm, in conjunction with the development of Services marketing and Network marketing has led to calls for a substantial change in the marketing philosophy, practice and ethos (Daskou, 1997; Clarkson et al, 1997; Palmer, 1994). in the authors view, the present marketing concept, as it appears in research, textbooks and seminars is unrealistic and needs to be replaced (Gummesson, 199 1). The need for a paradigm shift in Marketing, based on a Relationship Theory is being advocated more and more strongly ( Gronroos, 1990). This change is not skin-deep, it will not be quick, and it will not be painless. RM suggests different focus and different underpinning values for marketing that, in my view; justify calling RM a new paradigm and the beginning of a new marketing theory. (Gummesson, 1994). It requires a totally new approach to some of the fundamental thoughts in marketingthe transition from a transaction-orientated marketing mix-based practice of marketing to a relationship-oriented one is not an uncomplicated process. The old paradigm has deep roots in the minds of marketers as well as non-marketers in a company. (Gronroos, 1996). What then, is the association between Transactional and Relational marketing? Any meaningful answer to this critical question requires a definition of Relationship marketing. The first definition of RM offered as a general rather than a business/services/consumer marketing specific definition is to be found in Gronroos (1991). Marketing is to establish, maintain and enhance, and where necessary end relationships with customers and other parties at a profit so that the objectives of the parties involved are met. This is done by a mutual exchange and fulfilment of promises. As Aijo (1996) notes from the work of Sheth et al (1988), Throughout its historymarketing has been generally dominated at any one time by one prevailing perspective. The implication of this is firstly, that the transactional paradigm will be completely replaced by the relational paradigm, and that secondly, the association between the alternative paradigms is competitive, rather than complementary. For some brief time, this view received wide support, no doubt influenced by the weaknesses of the transactional paradigm and incredible growth of relational literature (Berry, 1990; Gronroos, 1989; Dixon and Blois, 1989; Gurnmesson, 1991). Quickly, this simplistic view of the (non) association between transactional and relational was superseded by more sophisticated thoughts (Brodie et al, 1997;Aijo, 1996). Gronroos (1991) considered that the true decision facing firings was not Transactional Marketing or Relationship Marketing, but rather where on a marketing strategy continuum the comp any should place itself In some cases, a firm could be justified in maintaining a purely transactional approach. For some types of products and in some situations or for some types of customers a one-deal-at-a-time approach may be good strategy (Gronroos, 1991). This idea has great appeal, especially when it is considered that some sections of the wider marketing literature have discussed for years the interaction between the customer and aspects (we might say avatars) of the impression/relationship the firm has made in the mind of the customer-obvious examples of this would be store location strategies and especially branding. Indeed, the argument could be made that if the objective of the research project is to examine customer perspectives on their relationships with firms, an assessment of branding would be a key part of the literature review and would feed into the design of the research questions and fieldwork. A subtle but important distinction needs to be made between the re lationship a customer has with a firm and the perspectives that customer has on relationship marketing as applied to them by the company. This research project is centred on the latter, not the former. This Transactional Marketing-Relationship Marketing continuum forms the basis of a simple model that developed by Gronroos. In this model he attempts to place various categories of goods/services at the appropriate place

Joe Keller as the Tragic Hero in Millers All My Sons Essays -- Arthur

Joe Keller as the Tragic Hero in Miller's All My Sons Ancient Greek tragedies were almost always about a protagonist with a tragic flaw. This flaw dictates the stories events and leads to the eventual downfall of the protagonist. The story cannot end until the protagonist has realised his flaw and tries to remedy it. This very often involves the protagonist dieing in an attempt to make right what wrongs he may have caused. Arthur Miller has borrowed this idea as a base for his play ‘All My Sons’. The protagonist of this play is Joe Keller, a sixty-year-old retired factory owner. The play follows the story of him and his family ; his wife Kate, his son Chris and Chris’ fiancà ©e Annie in 1940’s suburban America. The play reveals that Joe committed a crime; he knowingly sent out faulty cylinder heads for use in the war and then blamed his partner, Annie’s dad, who went to prison instead of Joe. Kate also knows he did this and is struggling to keep the secret. However, she feels she has to believe he didn’t do it or it means that he would have been responsible for the death of their other son Larry, who they believed died flying planes in the war. Joe is a victim of the American Dream. He wanted to do the best he could by his family, and in his quest for money, forgot about the greater scheme of things in the world. This is his major flaw-he cannot see beyond the forty foot line that surrounds himself and his family. He thinks what he is doing will help his family but by making the ill-considered decision he makes, he ends up hurting them more than helping them. At the start of the play, the audience is not aware of any of Joe’s misdeeds. He is portrayed by Miller as a friendly man, who is a pillar ... ...r characters think of Joe, and also what he is thinking himself, without the plot being too obvious and being revealed too early. The way that Miller uses these dramatic devices to piece together the story slowly makes for a very effective tension builder, which will keep the audience captivated throughout. Miller makes it easy for the audience to identify that Joe is a tragic hero right from the start. As soon as the audience is aware that Joe is keeping a secret is it obvious that he has committed an offence, which he is going to suffer for. Miller then shows the audience Joe’s suffering, mostly through dialogue he has with the other characters. He then uses mostly stage directions to let the audience know how the play has finished, which is a very effective way to show his suicide, as it is not too brash, and perhaps unsympathetic of the situation.

Capitalism and the American Dream

SOCI 2013 17 April 2013 How Capitalism Affects the American Dream Capitalism is defined as â€Å"an economic system in which the ownership of the means of production- like land, factories, large sums of money, and machines – is in private hands† (SOC 10). Social Philosopher Karl Marx strongly believed that in the end, capitalism simply wouldn’t work for several different reasons. His idea became known as Marxian conflict theory. While the functionalist theory examines groups’ order and cohesion, the conflict theory examines ways groups disagree and struggle for power.Marx predicted that capitalism would cause continuous tension between the haves and the have -not’s; the have-not’s mostly being the minorities and the poor. He believed that capitalist societies would be reduced to two social classes; the capitalist class (the bourgeoisie or the rich) and the working class (the proletariat or the poor), and that this division would eventually ca use some sort of social upheaval. Generation Y is in trouble with the years to come seeing as it is against the odds that one will becomes part of the small percentage of people that are the capitalists.If our economic system remains the same, the generations to come will become nothing more than workers for the bourgeoisie. Karl Marx gave five reasons in particular as to why capitalism will fail. It will result in monopolies, inflation, unemployment, lack of income, and the wealthy ultimately ruling the world and making the rules. This all will result in reduced quality goods, poverty, poor legislation, and people not being able to afford the necessities of life.The first reason Marx gave as to why capitalism won’t work is that in a capitalist economy, monopolies are unavoidable. A monopoly is when one supplier of a particular commodity is the only supplier. Monopolies eliminate competition. This gives the supplier the power to charge high prices and reduce the quality of th e products because the consumers don’t have any other choices. An example of this would be cable TV verses things like Dish TV, the iPad, and Netflix. Not as many people want to pay for cable when it is much easier and cheaper to view television shows and movies n other ways. The same concept is happening to land line phones. Gasoline companies are obvious example of monopolies, in which the easiest mode of transportation is a motor vehicle. In this case, people eventually will have no choice but to purchase gasoline. OPEC (Organization of the Petroleum Exporting Countries) now controls 46% of all the oil produced in the world, making it a huge global monopoly. Paying high prices for lower quality products will only cause more and more problems for future generations.The second reason Marx gave was that because there is no centralized planning in capitalism, meaning that over-production of products is inevitable, and in turn, causes inflation and depressions. Over production is when too many goods are produced and supply outdoes demand. Companies are left with stocks they cannot sell and are forced to shut down as a result. Another reason capitalism doesn’t work is that unemployment levels are raised. Demands for labor saving machinery force employers to let people go.The worldwide unemployment rate is 6% while the United States, a capitalistic economy, has an unemployment rate of about 8%. According to Marx, unemployment is unavoidable in our economic system. Unemployment also plays into the fourth reason Marx gave, which is that employers will try to maximize their profits by reducing labor expenses and firing people, thus creating a situation where the unemployed don’t have enough income to buy the goods produced, creating the contradiction of causing profits to fall, which starts the cycle all over again.The fifth, and perhaps the most startling reason Marx gave, is that the control of the state will be by the wealthy, the effect of wh ich is laws benefiting themselves. The wealthiest 1% of people in the United States control 42% of the wealth in our country. Many of these super rich are the ones that own the monopolies like the oil suppliers or are politicians that make laws that are ultimately in their favor. Even if a person in the generations to come were to work hard and have a good paying, stable job, it is still very unlikely that they will be one of he super rich, allowing them to be safe from the current and/or potential economic depressions. Thus, it is safe to conclude that Marx was correct in his predictions that a capitalistic country will eventually fail. Works Cited Amadeo, Kimberly. â€Å"Monopoly. † About. com. N. p.. Web. 15 Apr 2013. . Benokraitis, Nijole. SOC. 2nd Edition. Belmont, CA: Wadsworth, Cengage Learning, 2012. 9,10,14,151,152. Print. Kopicatsu, . â€Å"Karl Marx: Why Capitalism Will Fail. † The Escapist. N. p. , 16 Sept 2011. Web. 15 Apr 2013. lt;http://www. escapistmaga zine. com/forums/read/528. 313395-Karl-Marx-Why-Capitalism-Will-Fail> â€Å"Top 1 Percent Control 42 Percent of Financial Wealth in the U. S. – How Average Americans are Lured into Debt Servitude by Promises of Mega Wealth.. † My Budget 360. N. p.. Web. 15 Apr 2013. . â€Å"Unemployment. † Wikipedia. N. p. , 13 Apr 2013. Web. 15 Apr 2013. .

Guilt Essays - Fiction, Literature, Emotions, Guilt, Morality

Kafka /Guilt Essays - Fiction, Literature, Emotions, Guilt, Morality Kafka /Guilt Guilt has relative existence; in one sense or another, every man experiences guilt. Whether or not this guilt is worthy of punishment, however, is another question. For this, modern society has created trials that decide whether or not a person is guilty. However, sometimes the actual guilt or innocence of an individual is not the most important aspect of his or her trial. In the novel, The Trial, Franz Kafka uses his main character Joseph K to show the unimportance of the actual guilt of an individual. Although K is arrested and summoned by the courts, he is never informed of his crime, or questioned on his actual guilt. The trial that K is put through can be interpreted on two levels, the first of which is a literal interpretation of a criminal trial. The second level can be seen as the internal trial that he must go through to cope with his own anxiety. K and his trial are used to represent the eternal guilt of human beings in the eyes of a bureaucracy, and in this sense, K is guilty. However, the question of K's guilt is not important to Kafka's intention to show his idea that the innocent and the guilty [are] both executed without distinction in the end. In Kafka's beliefs, the courts treat all men as if they were guilty. Joseph K is a prime example of this treatment. He is never told about his crime, nor of how the trial is going. He merely waits until he is summoned, and if he is not, he is still forced to live his life according to the courts. This is what Kafka believes happens to all individuals; they are controlled by the society, and forced to agree with what the society implements upon them. K never found out what his alleged crime was, and will never find out. However, he was forced to agree with his own guilt because the society did not give him any other option. When he was told of his three possible outcomes, none included a statement of innocence. K allowed the trial and the pressure to run his daily life, and was never able to return to his normal lifestyle. However, one night, the prison guard summons K to the church to have a conversation. Kafka uses a story inside of the story to provide an explanation to why K can never get anything accomplished when it comes to his case. While K is in the church, the prison guard tells him a story of a man who tried to enter the courts, and K realizes that what the guard i s saying is the exact reason that K will never be able to do anything about his case. The man in the story wanted to enter the courts, but the doorman would not allow him passage. The man waited his entire life hoping to get through the door, but he never did. As the man was dying, he asked the doorkeeper why no one else has tried to enter the door, and the doorkeeper replied that the door is only meant for that man. In K's case, K wants to learn more about his trial, and attempt to make a difference, but he can not even get through the first door of courts to begin. Much like the man in the story, K is never able to get through the door, and he too dies without ever seeing the inside of the courts. Kafka openly shows his distrust in society by using K's death as an example of what happens to mankind when the bureaucracy becomes stronger than its members. In the beginning of his trial, K was very fearful of all of the possible outcomes, and relied on other people, such as his lawyer and numerous women, to attempt to help him with his case. This inability to rely on himself is exactly what the bureaucracy wanted him to do. However, after a few months of this, K decides that the lawyer and the women can not help him, and he must attempt to fight the battle himself. But the courts do not agree with K's decision, and the trial

With Positive and Negative Examples Essay Example

With Positive and Negative Examples Essay Example With Positive and Negative Examples Paper With Positive and Negative Examples Paper At ages 4 to 7 Lilly was bullied for having freckles, this affected her badly and she started to not want to go to school, she started to compare herself to other girls and she felt what she said was ‘ugly’. There wasn’t a lot I and her father could say that would make it better because she wanted to hear from other people to assure her that I and her father were not just saying it because we have to, as her parents. Lilly became very introverted through the bullying and when we’d take her shopping she would ask for make up at such a young age, she also tried really hard to impress people with way she dressed. This low esteem stayed with her for a long period of time, it was very worse at the beginning of the bullying and she asked me (her mother), if she could have her freckles removed, as time went by she began to be able to accept that she had freckles and even embrace them as marks of beauty. Positive Affect: At age 16 Lilly got her first proper boyfriend; this dramatically improved her self concept. Lilly’s boyfriend helped her to feel pretty and loved, he told her she was beautiful everyday and it made her feel beautiful. Lilly and her boyfriend were together for a long period of time, in the early days of their relationship she was glowing and always had a smile on her face; she was truly happy. Her self concept had never been better. Because her boyfriend complimented her everyday she believed it and also her and her boyfriend went out everyday and they met both of each others friends and they liked each together friends and she said she felt very lucky because her boyfriend was handsome and his friends and he said that she was pretty and he was lucky to have her visa versa she felt lucky to have him. Her image of herself became better because he said her boyfriend said he liked her without make up and even said he liked the freckles that she was bullied about all those years ago. Negative Affect: At age 20 Lilly got made redundant from her first job. This affected her self concept because she felt she wasn’t good enough for the job and started to feel she wasn’t clever enough; she was ‘dumb’ in her mind. Lilly started to worry about her future because she was in her ‘dream job’ and felt happy so when they fired her she felt that she wasn’t good enough for the job. Lilly went through a lot of training for the job so she felt it was waste and she wouldn’t be good enough for another job in that area of expertise. Lilly was very upset by being made redundant because she thought she was a credit to the company she worked for and that she’d got to know the site manger; so when they fired her she felt conned and that they didn’t think she was good enough. Being fired made her feel she wasn’t good enough and clouded her judgment of what people’s opinions of her were. Positive affect: At age 26 Lilly had an un-planned pregnancy, this surprisingly over- joyed her because she knew she had a better job than when she was younger with a good wage that she could depend on, she owned her own home and had recently married her long term fiance. Lilly knew she could afford to and manage to have a child within her current situation; she was able to work around caring for a child, this would complete her family unit. She glowed during her pregnancy and she said it gave her something new to concentrate on and live for. Lilly’s pregnancy went fine and she felt more beautiful than ever; she embraced the changes that were happening to her. She and her husband both made brilliant parents and managed to take having a baby, in their stride. Negative/Positive Affect: When Lilly’s daughter turned age 5, she and her husband decided to mutually separate. This had an impact on Amelia, seeing her parents separate made her think it was her fault, Lilly felt bad for this and so did her father. It had an impact on them as a family because they had to make arrangements for them to see Amelia in an equal way and something that would not only suit Amelia’s needs but also fit around their work schedules. Although the separation had an impact on their daughter and also their daily life Lilly and her separated husband felt they were better of separated because when they were together they would argue; this was affecting their young daughter. Lilly and her husband both admitted to missing each other and getting lonely; but they both knew it was for the best. After a while they both began to make suitable arrangements that suited the both of them and they managed to stay friends for the sake of their daughter, their selves and their family’s.

Environmental Sustainability Questions Essay Example | Topics and Well Written Essays - 1250 words

Environmental Sustainability Questions - Essay Example This report provided a complete synopsis of the emerging environmental crisis and remedies in solving the problems. This report majorly aimed at discussing environmental development as a single issue. This report gathered various issues relating to environmental problems and initiated a comprehensive breakthrough to sustainability thus encompassing social, economic, political and environmental criteria. The main aim of this report was to provide the country with sustainable environment as from 1987 hence forth (Ashford& Hall, 2011). The idea of sustainability was initiated by the world commission of environmental development which has since been used and redeveloped in the continuous work with sustainability in different scopes. The Bruntland report was majorly divided in three parts that are the major focus of the commissioned report. This report was concerned of the environmental sustainability in the future since the rate of human environmental reduction was very high. However, th ere were challenges experienced such measures to achieve a supportable growth in the environment. This effect leads to reduction in infant mortality and on the other hand human life expectancy is also high therefore posing a challenge to the global environment (Ashford& Hall, 2011). ... Question Two This is an international agreement formulated to protect the stratospheric ozone layer. This agreement was designed in 16th September 1987 in Montreal and substantially amended in 1990 and 1992.This treaty stipulates that production and consumption of materials that diminish the ozone layer in the stratosphere such as chlorofluorocarbons(CFCs), methyl chloro form, carbon tetra chloride and halons are to be eliminated by the year 2000 while methyl chloro form should also be eliminated by 2005(Ashford& Hall, 2011).Scientific theory suggest that ,the moment these compounds are emitted into the atmosphere then they deplete the ozone layer that shields the earth from destroying ultra violet- beta radiation. This agreement was signed by over 140 nations among Argentina, Belarus, Burkina Faso, Denmark, Europe, Egypt, Belgium, Australia, Canada Austria, Congo, Chile and Kenya. This protocol relates to climate change in that it aids in the restricting the use of ozone depleting c ompounds. This has majorly helped reduce global warming and protect the ozone cover. Therefore, the benefit of this protocol to climate change currently supersedes the one for Kyoto protocol (Ashford& Hall, 2011). This protocol has helped to reduce global warming and protect the ozone layer. This protocol is also essential to the climate change since it has helped reduce the volume of heat confined due to ozone depleting substances as this would be twice as much as present levels. Question Three Transboundary pollution involves the pollution that originates from one country but is not able to damage another country’s environment by passing or crossing borders

Financial Institutions & Markets - Financial Innovation Essay

Financial Institutions & Markets - Financial Innovation - Essay Example Individuals and business concerns now have a wider range of options with respect to different types of borrowing facilities available to them. However, the recent Global Financial Crisis (GFC) is argued to be the result of this financial innovation. As a result of that most of the monetary policy makers have tightened their regulatory policies and have imposed several restrictions on the financial institutions worldwide. Borrowers have become more sensitive towards interest rates fluctuations in the financial market and the world is experiencing a situation of credit crunch now. Hence it is required to have a reassessment of the monetary policies by different nations in the world with its primary task being financial stabilization. It should also ensure development of financial innovations with more benefits and lesser costs and risks associated with it. Table of Contents Table of Contents 3 1.Introduction 4 2.Role of Innovation in Financial System 4 2.1Technological Impact 4 2.2Glob alization 5 2.3Deregulation 5 2.4Europe and its Financial Integration 5 Nature of Financial Innovation 6 Benefits of Financial Innovation 7 Demerits of Financial Innovation 8 Conclusion 8 References 10 1. Introduction Financial innovations can be defined as the improvements in the financial system through the development of new financial techniques and instruments. ... same time the impact of Global financial Crisis (GFC) on employment of strict regulatory policies to curb the development of financial innovation techniques has been studied. 2. Role of Innovation in Financial System Financial markets and financial system as a whole have experienced significant changes over the years. Innovations in the financial system have led to the formulation of various financial techniques and instruments. It has paved way to older techniques and instruments used in the financial market. With globalization there has been an increased competition amongst financial intermediaries (Cavanna, 1992, p.1). 2.1 Technological Impact Improvements in technology have a significant effect on the development of innovations in the financial system. Rapid advancement of microelectronics has resulted in the reduction of computer costs and enhancement of computer capabilities. World has become a small place and information can be shared with anyone in no time at all. It has led to financial market integration in the whole world. Share trading has been made easy through improved information systems. Information Technology and financial systems of most of the companies today are integrated and operated globally and adoption of IFRS is getting easier for them (AICPA, 2010, p.2). With advanced technologies available financial institutions are now engaged in financial instruments which are more complex in nature. 2.2 Globalization With globalization companies operate in different parts of the world. It has led to the development of international market which is growing at a rapid pace. Banks and other financial institutions have developed innovative products that could be transacted globally. Globalization has made it possible for a country to attract foreign

The Role of Social Media in the Management of Information on an Assignment

The Role of Social Media in the Management of Information on an Organization - Assignment Example Social media has many uses, the majority of which are beneficial while a few are detrimental. In a positive way, social media have revolutionized both personal and business communications. The new communication technology has completely transformed the mode of information management in many organizations. It has been used in advertising, delivery of news, chatting, sharing of photos and images, among other diverse uses. Social media has enlarged the social space for millions of people. On the detrimental side, social media have facilitated cyberbullying, bad publicity, and the spread of propaganda among other problems. Social media has facilitated globalization through the creation of vast interactive networks through sharing of information. Sites such as LinkedIn provide a platform on which professionals share their ideas and research work resulting in synergistic research. More growth is expected in the social media industry and its effects will continue to be felt in the corporate arena. Social networks have influenced in a great way in which organizations go on with their usual duties. Verbal communication has greatly declined while the social space has widened whi le the advertising platforms have increased. However, the social sites have been faulted for its simplicity in sharing any information, some of which may place an organization at a vulnerable position. In this paper, I will endeavor to establish the role of social media in the management of information in an organization. In addition, a focus on ‘cloud networking’ shall be put into perspective as it relates to the management of information. Finally, the issue of security in the management of information shall be addressed. Social media has made computer-aided communication very easy, convenient and affordable. Through social media, one may access information that their followers are updating instantly.  

The Kite Runner Essay Example for Free

The Kite Runner Essay Starts off in the present day when Amir receives a phone call from Rahim Khan in Pakistan telling him that he must go and see him. We are told about the events that made him who he is today and we also find out that the grown up Amir has moved to America. Key quotes: â€Å"I became what I am today at the age of twelve. † â€Å"there is a way to be good again â€Å"the hard ripped kite runner. † Flashbacks: The story is being told from end point December 2001, the rest is told as extended flashbacks such as techniques allows the reader to foreshow events which have not yet occurred, building dramatic tension. Two key characters- Ali and Hassan are introduced. Narrator: first person narrative shows only Amirs version of events, rather than those of other characters- all coloured by Amirs personal reactions and emotions. â€Å"The past claws its way out† – no matter how much you want to forget about it, you cant escape it. The use of the word claw carries an image of the theme of redemption. Chapter 2 Amir looks back on his relationship with Hassan. He looks back at the history of religion. We learn that amirs mother died giving birth to him whereas hassans mother ran away after she had him. Hassan is abused on the street for the way he looks. Images of the past: amir take us back to his childhood. The way Hassan is described shows that he is important to amir and is important to the man he has become. â€Å"a face like a chinese doll†- poetic imagery expresses the love he feels for Hassan. Theme of friendship: Amir tells of the time when him and Hassan would get into trouble and Hassan would always take the blame. The friendship is based on Hassan’s loyalty to amir. Amirs first word was ‘baba’ whereas hassans was ‘amir’. Theme of fathers and sons: introduced to baba who is amirs father. He is a powerful man and we are shown early signs of amirs attempts to gain his fathers approval. Both boys have absent mothers which makes everyoes relationship stronger. Theme of religion and ethnicity: ali and Hassan are members of the hazara ethnic group which is seen to be inferior to the Pashtun group. Chapter 3 Chapter 3 is about amir learning that he is not good enough for is father. We see that amir looks up to baba at the beginning of the chapter when we understand how proud amir is because his father did a very selfless thing and built an orphanage with his own money. We see that amir could probably gain more comfort from Rahim Khan than he could from his own father. Yet again, we also see that Hassan cares more for amir as he stands up fr him, but we know at this point that amir wouldn’t do the same for him. Amir wants to live up to his fathers success, we see that amir becomes jealous of baba and hassans relationship as he fights for his attention over Hassan. This results to cruelty to Hassan. Chapter 4 We understand that ali was adopted and brought up b baba’s family. Even though Hassan is amirs friend, he was still treated as a servant. Hassan loves to hear amirs stories, he was the one who encouraged him to write short stories. Baba didn’t want to hear amirs stories whereas Rahim Khan praised them. Setting: rich description of Kabul; colours, noises of the city creates a wild setting for the events of amirs childhood but also provides a basis for comparison when we are presented with a much changed Kabul later in the novel. The setting can be used to portray mood, plot and character. Symbolism: the power of reading- amirs reading to Hassan seems like a friendly act as his mother was a teacher. Amir doesn’t teach Hassan, instead he teases him by teaching him the wrong meaning of words. The pomegranate tree: shows the sweetness of the bond between the two boys who share fruit before amir reads to Hassan. The cemetery and tree are symbols which can be seen throughout the novel. Chapter 5 We see that even though amir isn’t always nice to Hassan.

Gender Based Theories of Crime

Gender Based Theories of Crime Abstract The swift change in power is constant in today’s society. While some researchers do claim that men have a tight grip over the standards of living, women are making a drastic upturn in control and dominance. Since societies have been changing with the understandings of rights and privileges, the conflict of authority arises between genders where one will feed off of the other’s emotions to enable specific behaviors, like criminality and delinquency. By seeing certain issues with society between men and women, one can identify gender as another common source to defining the true criminal deviant. This paper will explain several gender-based theories, the variables influencing the studies, the aspects of these theories, and the policy implications that can assist conflicted individuals. Keyword(s): gender-based theory, men, women, criminality, dominance, feminism Criminological Theory: Chapter Ten Gender-Based Theories Since the dawn of time and development of all forms of recording history, men have been the dominant class in society. With the use of weapons, fighting for honor and glory, and being seen as a peacekeeper for home and country, men are revered as the solid ground at the heart of the nation. However, with the rise of women in the archetypal ladder of power, a conflict with gender control has been constant throughout time. Because of this instability to have a dominant gender, many theorists have tried to rationalize behaviors for both, but the bias between one another has created issues between patriarchal living and feminism. Main Idea of Gender-Based Theories The main idea of the gender-based theories is that society, as a whole, is considered to be patriarchal, or male-based. This establishes that society empowers males in every aspect of social interaction. For many societies like the United States and England, this is proven to be true due to the implementation of human rights by men, the translation of various texts including the Holy Bible by men, and most criminological theories being researched and conducted by men. This allows men to be higher in power over women, and have more to say within society towards contributions and changes with their developmental background. However, feminist perspectives of these theories believe that males do not understand the importance of gender and sex roles in society (Williams McShane, 2014). Complex or Abstract? The perspectives of the gender-based theories would be categorized as complex due to the variety of ideas concerning these theories. For example, the five developments in the perspectives of criminology involve varying viewpoints in radical, liberal, Marxist, socialist, and post-modern feminism. These developments have been applied to criminology to make attempts and summarize existing criminological work into these perspectives (Williams McShane, 2014). However, the main assumption towards a link between liberation and crime has never been fully established and proven. There may be opportunities to liberation from crime, but the offender must be able to work for those goals, and attempt to change themselves as a dual-edged sword: liberating one’s heart to liberate one’s mind and conscience, freeing them from guilt and any form of shame after the crime has already been committed. What Are We Studying? The interdisciplinary natures of this theory involve studies conducted by notable scholars like Freda Alder. Alder believed when woman obtained better positions in society and took on more traditionally â€Å"male† roles, they will experience a shift in behaviors towards masculinity (Williams McShane, 2014). She determined that this would be the result of women committing more traditional male crimes like violent crimes and white collar crimes. Despite her ideas being interesting to common public, research has not found much evidence to support her claim. In 1979, however, researchers Stephen Cernkovich and Peggy Giordano observed delinquent behavior and attitudes supporting women’s liberation and did not find a relationship. Instead, they found juveniles with the most liberated attitudes were less delinquent (Williams McShane, 2014). This would assume that prison systems relying on rehabilitation are proven to work, those offenders who are given a second chance can b e successful in the real world after committing a crime at a young age. Theorists of Gender-Based Theory There are many theorists that contributed to gender-based theories, but one prominent theorist was Freda Alder. After receiving her various degrees, including her Ph.D. in sociology, from the University of Pennsylvania, Alder taught for many years at Rutgers University and helped establish one of the first schools of criminal justice (Williams McShane, 2014). Through all of her prestigious awards and acknowledgements, she helped develop a basis for gender-based theories, but also to the differences between paternalism and feminism within society. Although research has yet to prove her claims, female criminality is a prominent field of criminology advancing in today’s society, where constant change flourishes. Variables of Gender-Based Theory The dependent variable in this instance, or theory, is the person being studied. The independent variable, however, would be heading towards differences in gender. For example, when a woman strives for equal treatment in all aspects of life, this would lead towards the radical feminist perspective of the theory. The woman needs to decide to act properly with the new, equal status in life, and as a result, can continue to gain momentum in life. On the other hand, she can decide to deviate from what is right and normal, becoming greedy and resulting in criminal behavior. Qualitative Versus Quantitative Based on the information provided from the text and the research gathered, this theory would be considered qualitative. There are many perspectives studied within the gender-based theories. Studied conducted by Klein in 1973 show that females’ behavior were explained by simple concept and motives. However, there is no substantial evidence proving that females are less complex than males in committing crimes. Several theorists have maintained that females are basically non-criminal, but gender is one of the least researched areas of criminology (Williams McShane, 2014). This is proven to be a qualitative characteristic of all research as no statistics are shown and the observation is shown through data collection and analysis. Gender-Based Theory: The Good and the Bad When reflecting on the gender-based theories, one positive to society is making people aware, or sensitizing them, to criminological behaviors from a man’s perspective. This is generally admissible to prove how a criminal thinks, and it can also gather data on the person most associated with being an offender. However, when using only a man’s point of view, the determination of criminological behaviors is strictly biased away from women, where criminal behaviors are increasing every year. In essence, taking account of the feminist perspective and analyzing criminal behaviors is important as woman are committing more crimes where police work expands to all forms of law enforcement, and where the criminal is more diverse to the community instead of being towards one stereotype. Macro-Theory Versus Micro-Theory This theory is to be viewed as a micro-theory. A variety of theorists have conducted studies in this perspective of gender. There are many aspects of gender theory, but it is unrealistic to place it in the accurate classifications as other theories discussed earlier. Gender theories may be considered structural because they try to explain the differences in the rates of male and female crime. What can be established is the relationship between gender and crime, but also how gender-based theories are conflict-oriented, where the problems exist within the individual to determine the crime (Williams McShane, 2014). A majority of these theorists, however, have tried to explain crime from a deterministic point of view. This would maintain that predestination exists within the individual, and there is no free will to make that person decide towards or away from criminal behavior (Williams McShane, 2014). This conflict-oriented bias within gender-based theories gives men and women the ass umption that resistance from criminal behavior is futile, but also that they have no true correlation with positivist theories mentioned in earlier chapters. Personal Reflection In my opinion, there are some good and bad points to the concepts or philosophies of the feminist movements. It is a good thing that the feminist movement has made some leaps and bounds over the past several years. Increases have been made in employment and wages, which narrow the gap in the differences of men and women while occupations are the same standard for their field of work. However, where do we, as a diverse and adapting society, draw the line? For example, in today’s society, we have many people – men and women – giving their lives to fight for their country whereas most women during World War II were at home or in the textile factory working like the men to support the war and promote positive morale for the soldiers fighting overseas. Men and women are innately different in physical capabilities as well as behavioral mindset. Men are typically seen as stronger, more composed soldiers for the country’s army, but not all men are aggressive or co urageous to step onto the battlefield. Women, at the same time, are given the opportunity to be treated equally in every aspect of life. I do not think it is realistic because society, as a whole, was raised with the chivalrous brutality enforced by their fathers while women were taught to be delicate and needed to be treated accordingly. If a man was unable to give respect for the woman, then shame would be brought upon that man until he does so with kindness and respect. Policy Implications The general consensus is the reforming of society to abolish patriarchal domination could result in improved conditions for all, including women, and that crime would lessen as a result to changes in authority in society. Feminists would be able to provide many provisions and access to opportunities like education and employment, and other countermeasures would be created as a result. This would include modifications to economic structures by strengthening and enforcing child support measures, teen pregnancy intervention methods, child care socialization, amending marriage laws, and emphasizing the importance of gender relations (Williams McShane, 2014). One progressive method to enforcing change within genders is the use of alternate homes and residential treatment centers. Studies have suggested that young women express relief at being removed from abusive homes, but many people resort to â€Å"out-of-home† placement for girls than boys (Williams McShane, 2014). With the works of the Alternative House, a program stationed in Virginia, their goal is to â€Å"keep young people safe [while] providing them with the opportunity to grow and achieve their full potential† (Alternative House, 2014). This would include methods of education and employment until adulthood occurs, and the factors of a better childhood are presented to them in various ways like therapy and crisis intervention hotlines. Like other countermeasures to fighting delinquency, the Alternative House approaches youths who are most likely to deviate into criminal behavior in order to deter them from that lifestyle. Another resourceful method to deterring delinquency for genders is the use of local intervention methods for helping pregnant teens. From a local perspective, the one common outreach program is the Florence Crittenton program, where provision are given to young, at-risk pregnant women in hopes to â€Å"help them become self-sufficient and responsible mothers† (Florence Crittenton Programs of South Carolina [FCPSC], 2014). This proves to be reaching out to one method of community-oriented outreach, but also as a way to provide assistance to at-risk women within a society dominated by patriarchal control. By providing assistance like medical care and pre-natal care for the woman and the child, a family can be started, and the outlook for that family is ten times greater than before. References Alternative House. (2014). Alternative House Mission Vision. Retrieved from  http://www.thealternativehouse.org/ Florence Crittenton Programs of South Carolina. (2014). â€Å"Our Mission-Help for Pregnant  Teens.† Retrieved from http://florencecrittentonsc.org/about-uspregnant-teens/our-mission/ Williams III, F.P. McShane, M.D. (2014). Criminological Theory (6th Ed.).  Upper Saddle River: Pearson/Prentice Hall.