Forecast Staffing Requirements and Develop Recruitment Tools

Table of Contents Recruitment agencies Recruitment tools Conclusion Reference List Recruitment is a very essential element in any organization irrespective of size. This is because the process determines to a great extent how the activities and practices in a given organization are undertaken depending on the people recruited in regard to the skills and knowledge they possess.Advertising We will write a custom essay sample on Forecast Staffing Requirements and Develop Recruitment Tools specifically for you for only $16.05 $11/page Learn More A recruitment agency is a firm that is very important in the employment sector and helps employers to attain employees who match their needs as a way of obtaining maximum productivity which is achieved through utilization of qualified and appropriate employees. There are various recruitment agencies that are available to small businesses like Margie’s diner each with its benefits and drawbacks and this pap er looks at some of them with an aim of identifying the best based on some specific criteria. Recruitment agencies There are various recruitment agencies (public and private) that are available for both large scale and small businesses. Some of them are; Aerotek Commercial Staffing, ACG Staffing, American Recruitment Consulting Services, Applied Staffing Solutions, Alliance HR Network, Complete Career Center and CBS Personnel among others ( JobOpenings.net, 1998). According to my research I consider Applied Staffing Solutions to be the best recruitment agency due to the various benefits associated with it for instance effective infrastructure, qualified expertise as well as economies of scales which in return cuts down the costs to the employers. The employees provided by this organization, in different fields, are of high quality as they are usually prescreened and well tested. The customer service in Applied Staffing Solutions is approachable and the fees charged to the employers are relatively cheap due to economies of scales. The time the job posting is made available to the different candidates is also considerable making it possible to attain the best candidate for a given post. The screening process in the agency entails various forms of interviews. This agency aims at solving employment and staffing problems for both employers as well as those seeking for jobs through its services and would therefore be appropriate in assisting Margie’s attain the best Kitchen manager who will be able to manage the increasing demand or needs in diner ( Applied Staffing Solutions, 2011). Recruitment tools According to InfoWorld (2000), a recruitment tool can be defined as an advertising or awareness creation method utilized by organizations in order to recruit the right candidates for various positions.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are various re cruitment tools each with its advantages and disadvantages. They are also suitable for different situations/ organizations and it is therefore advisable to identify the most suitable recruitment tool for a particular organization. Recruitment tools include career fairs, provision of internships, networking, referrals and internet or web based job postings among others. All these should be used effectively incorporating the changes experienced in the ever changing market. I recommend that Margie’s dinner make use of the internet as a recruitment tool in posting the kitchen’s manager job vacancy on a variety of websites. The availability of various sites in which the organization can post the vacancy is advantageous as it allows for a wide target of jobseekers. The fact that the internet has gained a lot of popularity among people is also a guarantee that a large pool of individuals will get access to the advert making the chances of getting the right candidate high. It is also a cheap mode to both the organization in terms of posting charges with most of them being free, and the jobseekers in terms of access charges (Hodgetts Kuratko, 2000). Conclusion It is evident that recruitment is a very instrumental process in organizations and should therefore be given priority among other organizational processes. The different recruitment agencies play a great role in assisting employers and employees and their presence should never be undermined. In making the step, Margie’s diner should identify the most suitable recruitment agency and utilize the best recruitment tool. Reference List Applied Staffing Solutions (2011). â€Å"Applied Advantage†. Web. Hodgetts, R.M and Kuratko, D.F. (2000).Effective Small Business Management, Volume 2001. New York: John Wiley Sons, 2000.Advertising We will write a custom essay sample on Forecast Staffing Requirements and Develop Recruitment Tools specifically for you for only $16.05 $11/page Learn More InfoWorld (2000). Recruiting Systems Control Resume Chaos. San Francisco,  CA: InfoWorld Media Group, Inc. JobOpenings.net (1998). â€Å"Employment Agencies in the United States and Canada†. Web. This essay on Forecast Staffing Requirements and Develop Recruitment Tools was written and submitted by user Gregory Acevedo to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Function of The

The Function of The The Function of â€Å"The† The Function of â€Å"The† By Mark Nichol I found it interesting, when researching this topic, that the definition for the in Merriam-Webster’s online dictionary is nearly as long as this post and that’s for just one set of functions for the word, as a definite article. The also functions, less often, as an adverb (â€Å"I like that one the best†) and, rarely, a preposition used in place of per (â€Å"Those cost ten dollars the dozen†). And why should anyone feel the need to look the up in the dictionary? Isn’t it obvious? When it comes to meaning, yes, the role of the in a sentence is clear. But it’s not always clear whether the cast of characters in the sentence must include that role. Consider the sentence â€Å"I looked out over the land.† The writer describes surveying a particular plot of land. However, â€Å"The price of land has gone down lately† omits the because no specific plot of land is being discussed; the topic is the concept of land in general. But notice that in these nearly identical sentences, the difference in meaning seems to be the reverse of the difference in the previous paragraph: â€Å"I poured water out of the pitcher† explains what was poured, whereas â€Å"I poured the water out of the pitcher† emphasizes where the water came from. Notice, however, that in those examples and the pair that follow, the is a marker for a second reference: â€Å"I put the shoes on and walked outside† emphasizes the particular pair of shoes, which presumably have already been referred to. â€Å"I put shoes on and walked outside† calls no special attention to the shoes; the sentence merely describes the writer’s routine preliminary to leaving the premises. Sometimes the presence or absence or the in a sentence is irrelevant; the person quoted could have employed either usage: â€Å"She’ll have the strawberry cheesecake† identifies the particular dessert a diner wishes to be served, one either visible to the speaker or listed on a menu a literal or implied second reference. â€Å"She’ll have strawberry cheesecake† means the same thing with the subtle difference that the speaker is not directly alluding to the dessert selection visible in the form of a slice or a reference in text. However, in the case of the pair of sentences about the shoes, the previous reference may be very important; these are magic shoes we’re reading about, for example. â€Å"I put shoes on and walked outside† presumably leaves the unusual footwear behind; â€Å"I put the shoes on and walked outside† moves the plot along. The is deliberately omitted in many types of usage. For instance, most references to countries (â€Å"Afghanistan,† â€Å"Zimbabwe†) need no definite article, nor do references to their citizens (â€Å"Afghanis,† Zimbabweans†), unless, again, a particular subgroup is in question (â€Å"The Afghanis in the tour group kept to themselves†). Exceptions include use of â€Å"the Netherlands† and similar geographically influenced names. The same rule applies to names of other geographical or geopolitical features (â€Å"Mount Everest,† but â€Å"the Himalayas†; â€Å"Hawaii,† but â€Å"the Hawaiian Islands†; â€Å"Lake Tahoe†, but â€Å"the Great Salt Lake†). Oddly, writers who would never make the mistake of omitting the before â€Å"Netherlands† or â€Å"Hawaiian Islands† frequently refrain from preceding names of organizations: â€Å"March of Dimes Foundation was founded in 1938.† Admittedly, some names do not merit the definite article, but they are usually obvious (â€Å"Project Reason,† â€Å"People for the American Way†). However, logic should override poor usage. The People for the American Way Foundation, associated with the organization named in the latter example, incorrectly self-identifies as â€Å"People for the American Way Foundation.† The rule of thumb is that any organizational name ending in a word referring to the entity (foundation, organization, project, etc.) requires the definite article, just as a generic reference such as â€Å"the foundation† merits it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Arrive To vs. Arrive At50 Latin Phrases You Should KnowForming the Comparative of One-syllable Adjectives

Management Accounting Assignment Research Paper

Management Accounting Assignment - Research Paper Example If this is done then we would split the  £32,000 administrative costs between the two. This scenario could also lead to more costs based on how much an employee costs in these areas compared with the costs in Nottingham. If the costs in Nottingham are lower than Leicester and Loughborough then the administrative costs would be much higher. Closing a division would mean firing employees and this might not make the company look too good. If we close the division and outsource the raspberry jam then we would be paying  £20.6 for each batch and our profit would be  £11.4 per batch. If we still sold 6250 batches then our total profit would be  £71,250. We would save the costs of fruit, sugar, labour, variable costs, and some overhead. This could equal up to  £109,000 in savings and could lead to some significant profit. We could then use this profit for other things or even for expanding the other two products. Advertising would create more customer awareness and possibly increase the demand for the product. The first thing we would need to consider would be how much we will be spending on this campaign. We do not want to overspend and receive nothing in return. If we have a decent budget for the advertising campaign we can then choose where best to spend our money. We would also need to decide how to advertise. We could use the papers, magazines, radio, or even television. Of course television is the most expensive of the choices but might be the one that reaches the most people. If we could put together a good campaign then we would need to make sure that we increase the demand by enough to cover the campaign. It would be very difficult to figure out how much our sales would increase and if we are unable to predict how much sales would increase then we would have a hard time predicting how much our distribution costs will change. Even if the campaign increased

Conclusion for my project Essay Example | Topics and Well Written Essays - 500 words

Conclusion for my project - Essay Example Dark tourism therefore has a history which attracts both history makers and curious people to these sites of history. Looking at Prague, The Church of SS Cyril and Methodius are good historical sites and these two have been voted as the best tourist destinations in the Czech Republic leave alone the aspect of being in Prague (Hannam & Knox, 2010, p. 28). This is because they acted as a refuge centre for assassins of ReichsprotektorHeydrich. In these places, the Germans outnumbered their enemies forcing them (enemies) to take their own lives by shooting themselves. That was in 1942 during the Second World War (Martina, 2011, p. 79). The two names centres are not the only ones in Prague that contribute to its tourism. Apparently the increased demand dark tourism has been boosted by the number of dark tourism centres in Prague. This is because the more the number of dark tourist centres, the richer the history of the town. Some other centres in the town that must have an applied history that is need knowledge for so many people are: Due to this, the statement of the research question would be that; the many dark tourism centres in Prague contain a rich history of past happenings and therefore have increased the demand for dark tourism in the town. The aim of this research is to relate the history contained in each of the dark tourism centres to the increased demand in dark tourism in Prague. This is because each centre has got its own history and there are also different types of tourists that visit the place for their knowledge. It is therefore important that the ability of the sites to attract tourists must be indicated as a cause for the increased demand of the tourists in Prague. The reason for choosing this research topic is that dark tourism is a fast-growing niche of the global tourism market. There is a lot of potential in this niche market because people will be always fascinated and

What were the political and intellectual outlooks of the civilizations Essay

What were the political and intellectual outlooks of the civilizations of Egypt and Mesopotamia How did geography influence the religious outlooks of these two civilizations - Essay Example Like Mesopotamia, Egypt was also dominated by a major river: the Nile, which was central to its life (Pollock, 1999). According to Trigger (2003), city-states in Mesopotamia, after successfully resisting incoporation into larger political systems for more than fifteen hundred years, were not transformed into territorial states, but absorbed into regional kingdoms. Unlike a hegemonic city-state system, the â€Å"Inka† empire was organized as a series of provinces ruled by the Inka upper class. Governorships were not allowed to become hereditary. Provinces were governed from administrative centres which were new foundations. Local rulers who in the central highlands were mostly descended from the hereditary chiefs, administered largely rural populations. Their executive powers were subject to the approval of the provincial governor. To reduce the power of conquered groups, they were sent as colonists to far-off regions of the Inka state, and replaced by reliable settlers from older parts of the kingdom (Patterson, 1987). In contrast to the situation in Mesopotamia, where urban development played a prominent role in shaping the civilization, most people in ancient Egypt continued to live in small, largely self-sufficient villages. Although the reasons for this are complex and include fundamental differences in political organization (Trigger, 2003), the greater uniformity and stability of natural resources and correspondingly lower risks associated with agriculture in Egypt were significant (Wenke, 1989). In Mesopotamia, political entities were most often small-scale competitive polities rather than centralized regional states (Pollock, 1999). Politically centralized territorial entities were the exception rather than the rule, and most were of short duration. Contrastingly, in Egypt, after the unification of Upper and Lower Egypt around the end of the fourth millennium, it remained a politically centralized state comprising of a great geographical

Failures of Transactional Marketing: An Analysis

Failures of Transactional Marketing: An Analysis A. R. Lacey (1996), in Dictionary of Philosophy explains paradigm as a shared assumption or an accepted theory which governs the outlook of an epoch and its approach to scientific problems [giving] standard forms of solutions to problems. Within the physical and social sciences, it is common for one paradigm, a dominant paradigm to be prevalent. Currently, the dominant marketing paradigm, the accepted model of how marketing works and should be integrated with the rest of the world, is what has come to be called Transactional Marketing (TM) (Gronroos, 1996; Aijo, 1996; Gummesson, 1987; Berry, 1983; Jackson, 1985; Payne, 1995). This research is principally concerned with what has been called Relationship Marketing (RM), a term alluded to by Thomas (1976), but first explicitly used by Berry (1983: see Kotler, 1992; Gronroos, 1990, 1991; Hunt and Morgan, 1994; Berry, 1995; Sheth and Parvatiyar, 1995; Turnbull and Wilson, 1989). The foundations of Relationship Marketing are inextricably mixed with the development and practice of Transactional Marketing. The underpinning theories and conceptualisations of RM often only exist in relation, or opposition to the theory and practice of Transactional Marketing. It is therefore necessary to understand Transactional Marketing before RM can be fully comprehended. The American Marketing Association has defined (transactional) marketing as the process of planning and executing conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. (AMA Board, 1985). The marketing concept is a very simple but powerful idea. The best way for a company to meet its objectives, profit making or otherwise, is by satisfying customers-the achievement of corporate goals through meeting and exceeding customer needs better than the competition (Jobber, 2001). This is best done by all members of the firm seeking to serve the needs of the customer, even at the expense of producer inconvenience. If this concept is adopted by the organisation, it leads to what is called a marketing orientation. The analysis and subsequent review of transactional marketing will be in two parts, an appraisal of its theoretical origins, development and weaknesses and an examination of the standard wa ys in which firms implement it. The next section will critique the Transactional Marketing Paradigm on two main fronts. These being firstly, criticisms based on theoretical weaknesses or omissions, and secondly, criticisms about the way in which theory and models have been misunderstood or ignored by firms. Both of these categories however, emerge out of the unique economic and social environment within which the transactional marketing paradigm developed (Webster, 1992; Aijo, 1996). 1.1. THE BIRTH OF MARKETING THEORY The origins of Transactional Marketing are in microeconomics, North America and the 1950s. Prior to WWII, economists developed price theory to embrace what they called oligopolistic competition (Chamberlain, 1933; Sheth, Gardner and Garrett, 1988; Waterschoot and Van Den Bulte, 1992). This theoretical development led early marketing theoreticians (McGarry, 1950; McKitterick, 1957; Alderson, 1957: see Gronroos, 1994, 1996) to create lists of marketing variables deduced from econometric, profit optimising equations- the so called functionalist school of marketing (McGarry, 1950). In turn, this inspired Borden (1954) to introduce the concept of the marketing mix, a list of 12 variables (product, price, branding, distribution, personal selling, advertising, promotions, packaging, display, servicing, physical handling, fact finding and analysis which the marketer would have to consider in any given situation. [And] would blend the various ingredients or variables of the mix into an integr ated marketing program. (Gronroos, 1994b:350). In a seminal work, McCarthy (1960) presented the marketing mix management approach, reconstructing Bordens original 12 variables into the now familiar 4P model (Price, Product, Promotion and Placement). The theoretical foundations of this model have been severely questioned (Waterschoot and Van Den Bulte, 1992; Gummesson, 1987; Sheth et al, 1988; Webster, 1992; Duncan and Moriarty, 1998). Principally, these questions stem from the fact that the original microeconomic variables, derived through empirical induction had solid theoretical foundations, whilst Bordens list had only second-order links to these foundations and, crucially, was not intended as an exhaustive definition or method of implementation but merely as a set of guidelines within a fully integrated marketing program. Real world developments and its inherent simplicity ensured the rise and rise of the 4P model and its attendant Marketing Mix Management theory. 1950s North America -a huge domestic market of apparently homo genous and insatiable customers -led to rapid increases in the demand for standardised consumer goods and the crowning of the United States as the dominant marketing culture. In time it became the basis of modem transactional marketing (Takala and Uusitalo, 1996; Kotler, 1992; Aijo, 1996).The simplicity and communicability of the marketing mix paradigm, in combination with its apparent success, combined to turn marketing into a highly effective impact machine (Gr6nroos, 1996c: 16). Transactional Marketing rapidly became the overwhelmingly dominant marketing paradigm (Dixon and Blois, 1983, Kent, 1986). 1.2. MARKETING IN CONTEMPORARY ORGANISATIONS Given the great number of organisations which pay at least lip-service to the importance of marketing, a diversity of methods of implementing transactional marketing is inevitable (Brodie et al, 1997). The most typical structure, and one commonly found within the context of end-user orientated firms (Christy et al, 1996) is to have within the organisation a sub-unit, separate from the rest of the firm, with responsibility for marketing market analysis, advertising, sales promotion, pricing and distribution (Buttle, 1996; Deshpande and Webster, 1989; Gurnmesson, 1994). The principal focus of this research is on the relationship between such firms, and their customers. In everyday marketing vocabulary.marketing department, an organisational unit, is used as a synonym for marketing function (Gronroos, 1994). The implication is clear, Transactional Marketing theory suggests that marketing can be treated as a separate, discrete function, rather than as an integrated one (Berry and Parasuraman,1995; Waterschoot and Van Den Bulte, 1992; Palmer, 1994; Payne, 1995; Thomas, 1996). The existence of these marketing departments echoes much about the functionalist, scientific [econometric] origins of transactional marketing. The philosophy of implementation prevalent within western business is that specialists should themselves take care of a task for specialists (Gronroos, 1996). In many businesses, the marketing department is seen as having total responsibility for various marketing tasks, such as market analysis, market planning, advertising, sales promotion, pricing, distribution and product packaging (Gronroos, 1994). This begs the question that if the ma rketing department takes care of these entire fundamental issues, what exactly is the rest of the business for? One of the primary and most traditional Justifications of adopting a marketing orientation rather than a sales or production orientation is that marketing integrates the other functions of the business (Bennett, 1996; Jackson, 1985) into a more coherent whole, built around the needs and wants of the customer. The outcome of creating a marketing department is to bring about a situation where, within an organisation, marketing department is used as a synonym for marketing function, which is the process of taking care of the fulfilment of customer needs and desires. As a consequence, the rest of the organisation is alienated from marketing, and the marketers are isolated from design, production, deliveries, technical service, complaints handling, and other activities of the firm (Gronroos, 1994). Marketing is being treated as a specialist management function, rather than a general management issue (Gronroos, 1996). Within such organisations, there is a clear-cut distinction [inferred from marketing mix management theory] between those who are involved with marketing, and those who arent. This process has been called the Ghettoisation of marketing (Gummesson, 1987). It has been strongly argued (Gummesson, 1987,1990,1994; Duncan and Moriarty, 1998; Aijo, 1996; Christy et al, 1996; Heide and John, 1995) that the distinction between the marketer and non-marketer is an artificial one. Opportunities for marketing activity are not limited to those inside the marketing department. What do the following people have in common: a telephone operator connecting a customer with a salesperson; an installation team from the supplier spending two weeks on the buyers premises installing and testing new equipment: a management consultant presenting a progress report in an assignment? (Gummesson, 1991). The answer is of course, that these are all people outside the marketing department, [therefore by definition not responsible for marketing] where, nevertheless, their attitudes and way of doing their job have an impact on the customers perception of the firm (Gronroos, 1996).These non-marketers, with their influence on the firms ability to market itself efficientl y and effectively have been called part-time marketers (Gummesson, 1987). 1.3. SUMMATION OF THE PROBLEMS INHERENT TO THE MARKETING MIX The origins of marketing mix management theory, and the transactional marketing paradigm it gave rise to be in the USA, the nineteen-fifties and microeconomics. The theoretical foundations of this paradigm are questionable in terms of its translation from econometric modelling and its pedagogical simplification. At best, the 4P model was suitable for the unique marketing environment created by the post WWH American autarchy. The theoretical weaknesses of the transactional marketing paradigm have been highlighted by radical changes in the business environment, such as the globalisation of competition and the increasing sophistication of consumers and products. These weaknesses are especially apparent in contexts that are significantly different from that of its origins -most noticeably services marketing and European markets. The academic response has been to avoid the problem by papering over the theoretical cracks. Within firms, the creation and stagnation of marketing departments h as ghettoised, neutered and isolated marketing from the consumer and even the rest of the firm. As a result of this, transactional marketing treats the consumer as passive and fails to fully recognise the marketing importance of interaction between front-line staff and customers. Transactional Marketing fails its own definition. It is a production orientated definition of marketing, not a customer orientated one. THE ORIGINS OF RELATIONSHIP MARKETING THE OTHER MARKETING THEORIES The origins of Relationship Marketing are in Europe, the nineteen-eighties, and dissatisfaction with the Transactional Marketing paradigm. It was noted earlier that transactional marketing theory was principally developed from its origins in end-user, consumer markets. Relationship Marketing draws on a broader theoretical base (within a marketing context), with concomitant development within the services and business to business (B2B) marketing literatures. The term Relationship Marketing, alluded to by Thomas (1976) was first explicitly used by Berry (Berry and Parasuraman, 1991; Berry, 1995; Gummesson, 1987; Gronroos, 1996; Payne and Richard, 1993; Robicheaux and Coleman, 1994; Payne and Frow, 1997). It has also been called customer-focused management (Gummesson, 1994), or relationship management (Payne, 1996). Berry (1983) used the term within the context of criticising services marketing literature, arguing that researchers and businessmen have concentrated far more on how to att ract consumers to products and services than on how to retain those customers. He advocated a switch from a transactionary approach, where marketing effort was focussed on customer attraction, to a relational approach, where the attraction of new customers should be viewed only as an intermediate step in the marketing process (Berry, 1995), and the primary objective was retaining customers. Berry (1983) defined Relationship Marketing as attracting, maintaining and -in multi-service organisations -enhancing customer relationships. Simultaneously, Hammarkvist, Hakansson and Mattson (1982), working within the arena of business-to-business marketing (Gronroos, 1996), advanced similar definition (Andersson and Soderland, 1988; Anderson, Hakansson and Johanson, 1994) all activities by the firm to build, maintain and develop customer relations. (Hammarkvist et al, 1982: cited Gurnmesson,1987). That relationships should be managed and built has become a cornerstone of both the Nordic and the Industrial Marketing and Purchasing (IMP) School of marketing (Mattsson, 1997; Gronroos, 1996c). This parallel development within separate areas of research is far from coincidental (Takala and Uusitalo, 1996). As with the Transactional Marketing literature, each of these streams of research emanates from within a specific business environment (Aijo, 1996). SERVICES MARKETING It was argued earlier that the Transactional Marketing Paradigm habits origins within a unique and highly specific business environment, that of the North American consumer goods markets of the 1950s. It was further suggested that these origins limited the value of TM as a universal theory of marketing, and that primarily within the context of end-user orientated literature, development consisted of re-jigging a redundant theoretical format. The deviation from this specific business environment was greatest within the domains of service marketing and business to business marketing (Mattsson, 1997), albeit in very different ways. The theory and practice of transactional marketing assumes that consumers are available in great numbers and behave passively. Within industrial and service markets, the interactive Participation of the customer is required to successfully complete the exchange (Gummesson, 1987), within business, customer-firms are often limited in numbers. An ancillary implication of treating the customer as passive, someone to whom things are done (Dixon and Blois, 1983) is to instil within the business the philosophy of competing with customers, rather than interactive co-operation. Transactional Marketing Theory maintains the assumption of its microeconomic origins in that the marketing mix is a tool used to help a company optimise [maximise] its profit function (Waterschoot and Van den Bulte, 1992; Gronroos, 1991). It is because of this that firms consider marketing objectives met at the point of customer attraction -i.e. moment of exchange. When marketing a service, it is argued that the objectives should not only be to only to attract, but to then keep and maintain the customer-to develop a long-term relationship with them (Bitner et al, 1994; Cravens and Piercy, 1994; Gronroos, 1991; Gummesson, 1987b). When selling a physical product, the costs of production are offset by the revenue of the purchase. With a service, the majority of costs are often incurred whilst setting-up the service (Berry and Parasuraman, 1991; Booms and Bitner, 1981), for example; accountancy and banking. The implication of this is that longer-term strategy, in conjunction with placing significant emphasis on customer retention will yield dividends (Berry, 1995; Payne and Richard, 1993; Parasuraman et al, 1991; Gronroos, 1990), and indeed, empirical evidence to support this has been found. Reichheld and Sasser (1990) have demonstrated across a variety of service industries that profits climb steeply when a company successfully lowers its customer defection ratethe researchers found that the firms could improve profits from 25 percent to 85 percent by reducing customer defections by just 5 percent. Not only do loyal customers generate more revenue for more years, the costs to maintain existing customers frequently are lower than the costs to acquire new customers (Berry, 1995). Other studies have provided further evidence of the benefits of a long-term, customer retention strategy within competitive consumer-service markets, Storbacka (1997), Gwin (1988) and Perrienet al (1993) in banking, Crosby and Stephens (1987) in insurance. Moments of Truth and the Crucial R ole of the Part-Time Marketer. Firms producing end-user products often sell through an intermediate, retailing company. As such, opportunities for marketing are indirect via mass-media and market research (Henry, 1994). The interaction required within service and business-to-business marketing enforces a more direct approach (Gronroos, 1994). The image and reputation of the firm cannot solely be constructed through promotion. Interaction between a consumer and the firms part-time marketers (Gummesson, 1987) will result in that consumer have a positive or negative perception of the company (Price et al, 1995; Cravens and Piercy, 1994) a process that Gronroos (1982) calls perceived service quality. Given the intangibility of service products, this perceived service quality is of the utmost importance, the consumer has little else by which to judge the firm outside of his direct interaction with it (Ferguson,1996; Bitner et al, 1994). The marketing effort of the part-time marketers therefore forms the bulk of the firms marketing impact (Gronroos, 1996), often they are the only marketers around (Normann, 1983). Research shows that the customer will judge the quality of the service and form an attitude to the provider both from the experience of the production1delivery process and of the future benefits of the service (Lehtinen, 1985). In a situation where the majority of marketing activity does not come from the full-time marketers within the marketing department, it makes little sense to plan the activities of this department separately. It was argued earlier that if such a department is considered by the rest of the firm to be taking care of the marketing function, it will become increasingly difficult to create an interest in marketing amongst unwitting part-time marketers (Gronroos, 1982; Christy et al, 1996). A marketing orientation is only achieved when all members of an organisation has asked them how do I contribute to excellence in customer relations and to revenue (Gummesson,1991: 60). An auxiliary concept to that of the part-time marketer is that of points-if-marketing (Normann, 1983), more poetically called moments of truth. These are natural opportunities emerging in the production and delivery process; for example, the interaction between a doctor and a patient (Gummesson, 1991). For these occasions to be positively resolved, marketing must be designed-into the process, rather than tacked-on. RELATIONSHIP MARKETING DEFINITIONS FROM SERVICE LITERATURE Since Berry (1983), other authors have presented alternative definitions of Relationship Marketing within the services marketing literature. RM concerns attracting, developing, and retaining customer relations (Berry and Parasuraman, 1991). establishing a relationship involves giving promises, maintaining a relationship is based on fulfilment of promises; and, finally, enhancing a relationship means that a new set of promises is given with the fulfilment of earlier promises as a prerequisite. (Gummesson, 1991). The core of these ideas from services marketing is the interpersonal interaction between buyer and seller interaction. The organisation should be structured and managed so that promises worth making can be kept. Clearly, a relationship between two parties is something that grows in strength through repeated exchanges over a period of time, it is not instantaneously generated. BUSINESS TO BUSINESS AND NETWORK MARKETING Such moments of truth also exist within a business-to-business context. If the interaction between producer and consumer is crucial in services marketing it is doubly so within B2B marketing -principally because of the relatively low number of customers/suppliers (Andersson et al, 1994; Blois, 1997; Dabholkar et al, 1994). These dyads do not exist in isolation. Within the business marketing literature it has become clear that the theoretical foundations of contemporary work are not shared with the Kotlerian (Andersson and Soderland, 1988) marketing mix theory, which has microeconomic ancestry. Instead, network-theory, which attempts to model the process of resource exchange in markets where both buyer and seller are firms or other organisations has its origins in empirical work conducted over the last 20 years, principally in Northern Europe (Mattsson, 1997). The results of these studies, when assessed as a body of work, highlight several commonalities in the exchange behaviour betw een firms that contradict business philosophy derived from the transactional marketing paradigm (Elg and Johansson, 1996). B2B partners are characterised as active and mutually dependent, with the buyer and seller both able to initiate an exchange. Interaction between the organisations was not the sole purview of a marketing department but instead between the equivalent departments in each firm -inter functionally. In practice, it was recognised that the marketing emphasis had switched from optimising the marketing mix to the management of the firms relationships (Andersson and Soderland, 1988). Network theory suggests that markets are heterogeneous, rather than homogenous (Matthyssens and Van Den Bulte, 1994). The marketing objectives of the firm became to establish, develop and decide when to terminate its relationships with the customers and suppliers in its network (Hammarkvist et al, 1982). This divergence from the transactional marketing paradigm was driven by factors in the business environment (Blois, 1997; Andersson and Soderland, 1988). Many of the economic and social characteristics of Scandinavian countries [where much of the empirical work was conducted] helped to highlight the differences between consumer markets and business to business markets (Andersson and Soderland, 1988). These economies have been traditionally noted for high levels of concentration in industry, a considerable amount of interaction between firms, the state and labour unions, and the national dependence on the export of highly complex products (Porter, 1985). In general terms, business-to-business markets are characterised by a limited number of potential customer-firms, encouraging businesses to maintain relations with their partners over-time (Anderson and Narks, 1984, 1990), rather than the start-stop philosophy of transactional marketing. The increased level of interaction between the partners and the individualistic requirements of each customer obviate the need for a standardised marketing program (Dabholkar et al, 1994). Relationships must be tailored, not off the peg (Harland, 1996). The management of relationships is a complex issue, Hakansson and Johanson (1992) acetones relationship management problems as either limitation or handling problems. Limitation problems concern the firms management of its portfolio of relationships -its collection of dyadic interactions. These problems concuern which, if any, of the firms relationships should be emphasised (Andersson and Soderlund, 1988). To misquote Clausewitz, he who emphasises everything, emphasises nothing. Handling problems concern the manner in which relationships are established, and once established, how they are maintained, developed and judged appropriate for termination. Within a network, what are the relational objectives of an organisation? Transactional Marketing advocates a competitive stance, the results of any interaction between a buyer and seller must result in one winning -and one losing (Doyle and Engermann, 1992; Donaldson, 1996). Network theory espouses co-operation to produce a win-win situation (Deshpande and Webster, 1989). Despite this, network theorists consider that firms must work to deepen chosen relationships, to achieve some level of power -also called bonds over their partners whilst striving to remain free of such bonds themselves (Andersson and Soderlund, 1988). Relationships can create bonds of several types, planning, knowledge, legal and social (Berry, 1985).The end of the relationship will incur switching costs, not necessarily purely financial. The original quote being He whose fends everything, defends nothing BUSINESS-TO-BUSINESS RELATIONSHIP MARKETING DEFINITIONS Since Hammarkvist et al (1982) defined relationship marketing within the context of business network marketing, others have proposed alternatives. RM is an emergent disciplinary framework for creating, developing and sustaining exchanges of value between the parties involved, whereby exchange relationships evolve to provide continuous and stable links in the supply chain (Ballantyne, 1994) .. Is not directly aimed at immediate transactions but is based on building, supporting and extending customer relationships (Matthyssens and Van denBulte, 1994). RM is the process of co-operating with customers to improve marketing productivity through efficiency and effectiveness (Parvatlyar, 1996). At the heart of these ideas is the concept of a partnership where both parties require co-operative behaviour from the other in order for the relationship to be mutually beneficial -neither has many other alternatives, to buy from or supply to. The focus is not at the level of one-on-one interaction of services marketing, but is instead much wider -it is necessary for large groups on both sides to contribute. THE RELATIONAL CONSTRUCTS OF COMMITMENT AND TRUST Until quite recently, little attempt had been made to provide network theory with the conceptualisations necessary to understand the processes of relationship maintenance and development. Whilst an initial model was presented by Dwyer, Schurr and Oh (1987), the first serious attempt test a model in a structured manner was in a seminal paper by Morgan and Hunt (1994), (see Kalatatis and Miller, 1996; Hunt, 1997; Gronroos, 1996a; Gummesson, 1997). Relationship Marketing refers to all marketing activities directed towards establishing, developing and maintaining successful relational exchanges. Morgan and Hunt (1994) They further argue that Relationship Marketing requires the successful management of relationships with the firms partners. Such management requires the establishment, maintenance and development of relationships, in which understanding of concepts like commitment and trust are keys. Morgan and Hunt have suggested that commitment and trust are amongst the key mediating variables that distinguish productive, effective relational exchanges from those that are inefficient and ineffective (Morgan and Hunt, 1994). Furthermore, commitment and trust between partners in a network leads directly to co-operative behaviours in three ways. Firstly, they predispose the partners towards actively preserving relational investments. Secondly they help to prevent partners from adopting short-term, opportunistic behaviours. Thirdly, they help to support the view of high-risk actions as being prudent in the longer term (Hunt, 1997). Morgan and Hunt construct what they call a KMV (Key Mediating Variable) model to show the central importance of commitment and trust in marketing relationships. THE BEGINNINGS OF A RELATIONAL PARADIGM? The increasing awareness of the limitations of the Transactional Marketing Paradigm, in conjunction with the development of Services marketing and Network marketing has led to calls for a substantial change in the marketing philosophy, practice and ethos (Daskou, 1997; Clarkson et al, 1997; Palmer, 1994). in the authors view, the present marketing concept, as it appears in research, textbooks and seminars is unrealistic and needs to be replaced (Gummesson, 199 1). The need for a paradigm shift in Marketing, based on a Relationship Theory is being advocated more and more strongly ( Gronroos, 1990). This change is not skin-deep, it will not be quick, and it will not be painless. RM suggests different focus and different underpinning values for marketing that, in my view; justify calling RM a new paradigm and the beginning of a new marketing theory. (Gummesson, 1994). It requires a totally new approach to some of the fundamental thoughts in marketingthe transition from a transaction-orientated marketing mix-based practice of marketing to a relationship-oriented one is not an uncomplicated process. The old paradigm has deep roots in the minds of marketers as well as non-marketers in a company. (Gronroos, 1996). What then, is the association between Transactional and Relational marketing? Any meaningful answer to this critical question requires a definition of Relationship marketing. The first definition of RM offered as a general rather than a business/services/consumer marketing specific definition is to be found in Gronroos (1991). Marketing is to establish, maintain and enhance, and where necessary end relationships with customers and other parties at a profit so that the objectives of the parties involved are met. This is done by a mutual exchange and fulfilment of promises. As Aijo (1996) notes from the work of Sheth et al (1988), Throughout its historymarketing has been generally dominated at any one time by one prevailing perspective. The implication of this is firstly, that the transactional paradigm will be completely replaced by the relational paradigm, and that secondly, the association between the alternative paradigms is competitive, rather than complementary. For some brief time, this view received wide support, no doubt influenced by the weaknesses of the transactional paradigm and incredible growth of relational literature (Berry, 1990; Gronroos, 1989; Dixon and Blois, 1989; Gurnmesson, 1991). Quickly, this simplistic view of the (non) association between transactional and relational was superseded by more sophisticated thoughts (Brodie et al, 1997;Aijo, 1996). Gronroos (1991) considered that the true decision facing firings was not Transactional Marketing or Relationship Marketing, but rather where on a marketing strategy continuum the comp any should place itself In some cases, a firm could be justified in maintaining a purely transactional approach. For some types of products and in some situations or for some types of customers a one-deal-at-a-time approach may be good strategy (Gronroos, 1991). This idea has great appeal, especially when it is considered that some sections of the wider marketing literature have discussed for years the interaction between the customer and aspects (we might say avatars) of the impression/relationship the firm has made in the mind of the customer-obvious examples of this would be store location strategies and especially branding. Indeed, the argument could be made that if the objective of the research project is to examine customer perspectives on their relationships with firms, an assessment of branding would be a key part of the literature review and would feed into the design of the research questions and fieldwork. A subtle but important distinction needs to be made between the re lationship a customer has with a firm and the perspectives that customer has on relationship marketing as applied to them by the company. This research project is centred on the latter, not the former. This Transactional Marketing-Relationship Marketing continuum forms the basis of a simple model that developed by Gronroos. In this model he attempts to place various categories of goods/services at the appropriate place

Joe Keller as the Tragic Hero in Millers All My Sons Essays -- Arthur

Joe Keller as the Tragic Hero in Miller's All My Sons Ancient Greek tragedies were almost always about a protagonist with a tragic flaw. This flaw dictates the stories events and leads to the eventual downfall of the protagonist. The story cannot end until the protagonist has realised his flaw and tries to remedy it. This very often involves the protagonist dieing in an attempt to make right what wrongs he may have caused. Arthur Miller has borrowed this idea as a base for his play ‘All My Sons’. The protagonist of this play is Joe Keller, a sixty-year-old retired factory owner. The play follows the story of him and his family ; his wife Kate, his son Chris and Chris’ fiancà ©e Annie in 1940’s suburban America. The play reveals that Joe committed a crime; he knowingly sent out faulty cylinder heads for use in the war and then blamed his partner, Annie’s dad, who went to prison instead of Joe. Kate also knows he did this and is struggling to keep the secret. However, she feels she has to believe he didn’t do it or it means that he would have been responsible for the death of their other son Larry, who they believed died flying planes in the war. Joe is a victim of the American Dream. He wanted to do the best he could by his family, and in his quest for money, forgot about the greater scheme of things in the world. This is his major flaw-he cannot see beyond the forty foot line that surrounds himself and his family. He thinks what he is doing will help his family but by making the ill-considered decision he makes, he ends up hurting them more than helping them. At the start of the play, the audience is not aware of any of Joe’s misdeeds. He is portrayed by Miller as a friendly man, who is a pillar ... ...r characters think of Joe, and also what he is thinking himself, without the plot being too obvious and being revealed too early. The way that Miller uses these dramatic devices to piece together the story slowly makes for a very effective tension builder, which will keep the audience captivated throughout. Miller makes it easy for the audience to identify that Joe is a tragic hero right from the start. As soon as the audience is aware that Joe is keeping a secret is it obvious that he has committed an offence, which he is going to suffer for. Miller then shows the audience Joe’s suffering, mostly through dialogue he has with the other characters. He then uses mostly stage directions to let the audience know how the play has finished, which is a very effective way to show his suicide, as it is not too brash, and perhaps unsympathetic of the situation.

Capitalism and the American Dream

SOCI 2013 17 April 2013 How Capitalism Affects the American Dream Capitalism is defined as â€Å"an economic system in which the ownership of the means of production- like land, factories, large sums of money, and machines – is in private hands† (SOC 10). Social Philosopher Karl Marx strongly believed that in the end, capitalism simply wouldn’t work for several different reasons. His idea became known as Marxian conflict theory. While the functionalist theory examines groups’ order and cohesion, the conflict theory examines ways groups disagree and struggle for power.Marx predicted that capitalism would cause continuous tension between the haves and the have -not’s; the have-not’s mostly being the minorities and the poor. He believed that capitalist societies would be reduced to two social classes; the capitalist class (the bourgeoisie or the rich) and the working class (the proletariat or the poor), and that this division would eventually ca use some sort of social upheaval. Generation Y is in trouble with the years to come seeing as it is against the odds that one will becomes part of the small percentage of people that are the capitalists.If our economic system remains the same, the generations to come will become nothing more than workers for the bourgeoisie. Karl Marx gave five reasons in particular as to why capitalism will fail. It will result in monopolies, inflation, unemployment, lack of income, and the wealthy ultimately ruling the world and making the rules. This all will result in reduced quality goods, poverty, poor legislation, and people not being able to afford the necessities of life.The first reason Marx gave as to why capitalism won’t work is that in a capitalist economy, monopolies are unavoidable. A monopoly is when one supplier of a particular commodity is the only supplier. Monopolies eliminate competition. This gives the supplier the power to charge high prices and reduce the quality of th e products because the consumers don’t have any other choices. An example of this would be cable TV verses things like Dish TV, the iPad, and Netflix. Not as many people want to pay for cable when it is much easier and cheaper to view television shows and movies n other ways. The same concept is happening to land line phones. Gasoline companies are obvious example of monopolies, in which the easiest mode of transportation is a motor vehicle. In this case, people eventually will have no choice but to purchase gasoline. OPEC (Organization of the Petroleum Exporting Countries) now controls 46% of all the oil produced in the world, making it a huge global monopoly. Paying high prices for lower quality products will only cause more and more problems for future generations.The second reason Marx gave was that because there is no centralized planning in capitalism, meaning that over-production of products is inevitable, and in turn, causes inflation and depressions. Over production is when too many goods are produced and supply outdoes demand. Companies are left with stocks they cannot sell and are forced to shut down as a result. Another reason capitalism doesn’t work is that unemployment levels are raised. Demands for labor saving machinery force employers to let people go.The worldwide unemployment rate is 6% while the United States, a capitalistic economy, has an unemployment rate of about 8%. According to Marx, unemployment is unavoidable in our economic system. Unemployment also plays into the fourth reason Marx gave, which is that employers will try to maximize their profits by reducing labor expenses and firing people, thus creating a situation where the unemployed don’t have enough income to buy the goods produced, creating the contradiction of causing profits to fall, which starts the cycle all over again.The fifth, and perhaps the most startling reason Marx gave, is that the control of the state will be by the wealthy, the effect of wh ich is laws benefiting themselves. The wealthiest 1% of people in the United States control 42% of the wealth in our country. Many of these super rich are the ones that own the monopolies like the oil suppliers or are politicians that make laws that are ultimately in their favor. Even if a person in the generations to come were to work hard and have a good paying, stable job, it is still very unlikely that they will be one of he super rich, allowing them to be safe from the current and/or potential economic depressions. Thus, it is safe to conclude that Marx was correct in his predictions that a capitalistic country will eventually fail. Works Cited Amadeo, Kimberly. â€Å"Monopoly. † About. com. N. p.. Web. 15 Apr 2013. . Benokraitis, Nijole. SOC. 2nd Edition. Belmont, CA: Wadsworth, Cengage Learning, 2012. 9,10,14,151,152. Print. Kopicatsu, . â€Å"Karl Marx: Why Capitalism Will Fail. † The Escapist. N. p. , 16 Sept 2011. Web. 15 Apr 2013. lt;http://www. escapistmaga zine. com/forums/read/528. 313395-Karl-Marx-Why-Capitalism-Will-Fail> â€Å"Top 1 Percent Control 42 Percent of Financial Wealth in the U. S. – How Average Americans are Lured into Debt Servitude by Promises of Mega Wealth.. † My Budget 360. N. p.. Web. 15 Apr 2013. . â€Å"Unemployment. † Wikipedia. N. p. , 13 Apr 2013. Web. 15 Apr 2013. .

Guilt Essays - Fiction, Literature, Emotions, Guilt, Morality

Kafka /Guilt Essays - Fiction, Literature, Emotions, Guilt, Morality Kafka /Guilt Guilt has relative existence; in one sense or another, every man experiences guilt. Whether or not this guilt is worthy of punishment, however, is another question. For this, modern society has created trials that decide whether or not a person is guilty. However, sometimes the actual guilt or innocence of an individual is not the most important aspect of his or her trial. In the novel, The Trial, Franz Kafka uses his main character Joseph K to show the unimportance of the actual guilt of an individual. Although K is arrested and summoned by the courts, he is never informed of his crime, or questioned on his actual guilt. The trial that K is put through can be interpreted on two levels, the first of which is a literal interpretation of a criminal trial. The second level can be seen as the internal trial that he must go through to cope with his own anxiety. K and his trial are used to represent the eternal guilt of human beings in the eyes of a bureaucracy, and in this sense, K is guilty. However, the question of K's guilt is not important to Kafka's intention to show his idea that the innocent and the guilty [are] both executed without distinction in the end. In Kafka's beliefs, the courts treat all men as if they were guilty. Joseph K is a prime example of this treatment. He is never told about his crime, nor of how the trial is going. He merely waits until he is summoned, and if he is not, he is still forced to live his life according to the courts. This is what Kafka believes happens to all individuals; they are controlled by the society, and forced to agree with what the society implements upon them. K never found out what his alleged crime was, and will never find out. However, he was forced to agree with his own guilt because the society did not give him any other option. When he was told of his three possible outcomes, none included a statement of innocence. K allowed the trial and the pressure to run his daily life, and was never able to return to his normal lifestyle. However, one night, the prison guard summons K to the church to have a conversation. Kafka uses a story inside of the story to provide an explanation to why K can never get anything accomplished when it comes to his case. While K is in the church, the prison guard tells him a story of a man who tried to enter the courts, and K realizes that what the guard i s saying is the exact reason that K will never be able to do anything about his case. The man in the story wanted to enter the courts, but the doorman would not allow him passage. The man waited his entire life hoping to get through the door, but he never did. As the man was dying, he asked the doorkeeper why no one else has tried to enter the door, and the doorkeeper replied that the door is only meant for that man. In K's case, K wants to learn more about his trial, and attempt to make a difference, but he can not even get through the first door of courts to begin. Much like the man in the story, K is never able to get through the door, and he too dies without ever seeing the inside of the courts. Kafka openly shows his distrust in society by using K's death as an example of what happens to mankind when the bureaucracy becomes stronger than its members. In the beginning of his trial, K was very fearful of all of the possible outcomes, and relied on other people, such as his lawyer and numerous women, to attempt to help him with his case. This inability to rely on himself is exactly what the bureaucracy wanted him to do. However, after a few months of this, K decides that the lawyer and the women can not help him, and he must attempt to fight the battle himself. But the courts do not agree with K's decision, and the trial

With Positive and Negative Examples Essay Example

With Positive and Negative Examples Essay Example With Positive and Negative Examples Paper With Positive and Negative Examples Paper At ages 4 to 7 Lilly was bullied for having freckles, this affected her badly and she started to not want to go to school, she started to compare herself to other girls and she felt what she said was ‘ugly’. There wasn’t a lot I and her father could say that would make it better because she wanted to hear from other people to assure her that I and her father were not just saying it because we have to, as her parents. Lilly became very introverted through the bullying and when we’d take her shopping she would ask for make up at such a young age, she also tried really hard to impress people with way she dressed. This low esteem stayed with her for a long period of time, it was very worse at the beginning of the bullying and she asked me (her mother), if she could have her freckles removed, as time went by she began to be able to accept that she had freckles and even embrace them as marks of beauty. Positive Affect: At age 16 Lilly got her first proper boyfriend; this dramatically improved her self concept. Lilly’s boyfriend helped her to feel pretty and loved, he told her she was beautiful everyday and it made her feel beautiful. Lilly and her boyfriend were together for a long period of time, in the early days of their relationship she was glowing and always had a smile on her face; she was truly happy. Her self concept had never been better. Because her boyfriend complimented her everyday she believed it and also her and her boyfriend went out everyday and they met both of each others friends and they liked each together friends and she said she felt very lucky because her boyfriend was handsome and his friends and he said that she was pretty and he was lucky to have her visa versa she felt lucky to have him. Her image of herself became better because he said her boyfriend said he liked her without make up and even said he liked the freckles that she was bullied about all those years ago. Negative Affect: At age 20 Lilly got made redundant from her first job. This affected her self concept because she felt she wasn’t good enough for the job and started to feel she wasn’t clever enough; she was ‘dumb’ in her mind. Lilly started to worry about her future because she was in her ‘dream job’ and felt happy so when they fired her she felt that she wasn’t good enough for the job. Lilly went through a lot of training for the job so she felt it was waste and she wouldn’t be good enough for another job in that area of expertise. Lilly was very upset by being made redundant because she thought she was a credit to the company she worked for and that she’d got to know the site manger; so when they fired her she felt conned and that they didn’t think she was good enough. Being fired made her feel she wasn’t good enough and clouded her judgment of what people’s opinions of her were. Positive affect: At age 26 Lilly had an un-planned pregnancy, this surprisingly over- joyed her because she knew she had a better job than when she was younger with a good wage that she could depend on, she owned her own home and had recently married her long term fiance. Lilly knew she could afford to and manage to have a child within her current situation; she was able to work around caring for a child, this would complete her family unit. She glowed during her pregnancy and she said it gave her something new to concentrate on and live for. Lilly’s pregnancy went fine and she felt more beautiful than ever; she embraced the changes that were happening to her. She and her husband both made brilliant parents and managed to take having a baby, in their stride. Negative/Positive Affect: When Lilly’s daughter turned age 5, she and her husband decided to mutually separate. This had an impact on Amelia, seeing her parents separate made her think it was her fault, Lilly felt bad for this and so did her father. It had an impact on them as a family because they had to make arrangements for them to see Amelia in an equal way and something that would not only suit Amelia’s needs but also fit around their work schedules. Although the separation had an impact on their daughter and also their daily life Lilly and her separated husband felt they were better of separated because when they were together they would argue; this was affecting their young daughter. Lilly and her husband both admitted to missing each other and getting lonely; but they both knew it was for the best. After a while they both began to make suitable arrangements that suited the both of them and they managed to stay friends for the sake of their daughter, their selves and their family’s.

Environmental Sustainability Questions Essay Example | Topics and Well Written Essays - 1250 words

Environmental Sustainability Questions - Essay Example This report provided a complete synopsis of the emerging environmental crisis and remedies in solving the problems. This report majorly aimed at discussing environmental development as a single issue. This report gathered various issues relating to environmental problems and initiated a comprehensive breakthrough to sustainability thus encompassing social, economic, political and environmental criteria. The main aim of this report was to provide the country with sustainable environment as from 1987 hence forth (Ashford& Hall, 2011). The idea of sustainability was initiated by the world commission of environmental development which has since been used and redeveloped in the continuous work with sustainability in different scopes. The Bruntland report was majorly divided in three parts that are the major focus of the commissioned report. This report was concerned of the environmental sustainability in the future since the rate of human environmental reduction was very high. However, th ere were challenges experienced such measures to achieve a supportable growth in the environment. This effect leads to reduction in infant mortality and on the other hand human life expectancy is also high therefore posing a challenge to the global environment (Ashford& Hall, 2011). ... Question Two This is an international agreement formulated to protect the stratospheric ozone layer. This agreement was designed in 16th September 1987 in Montreal and substantially amended in 1990 and 1992.This treaty stipulates that production and consumption of materials that diminish the ozone layer in the stratosphere such as chlorofluorocarbons(CFCs), methyl chloro form, carbon tetra chloride and halons are to be eliminated by the year 2000 while methyl chloro form should also be eliminated by 2005(Ashford& Hall, 2011).Scientific theory suggest that ,the moment these compounds are emitted into the atmosphere then they deplete the ozone layer that shields the earth from destroying ultra violet- beta radiation. This agreement was signed by over 140 nations among Argentina, Belarus, Burkina Faso, Denmark, Europe, Egypt, Belgium, Australia, Canada Austria, Congo, Chile and Kenya. This protocol relates to climate change in that it aids in the restricting the use of ozone depleting c ompounds. This has majorly helped reduce global warming and protect the ozone cover. Therefore, the benefit of this protocol to climate change currently supersedes the one for Kyoto protocol (Ashford& Hall, 2011). This protocol has helped to reduce global warming and protect the ozone layer. This protocol is also essential to the climate change since it has helped reduce the volume of heat confined due to ozone depleting substances as this would be twice as much as present levels. Question Three Transboundary pollution involves the pollution that originates from one country but is not able to damage another country’s environment by passing or crossing borders

Financial Institutions & Markets - Financial Innovation Essay

Financial Institutions & Markets - Financial Innovation - Essay Example Individuals and business concerns now have a wider range of options with respect to different types of borrowing facilities available to them. However, the recent Global Financial Crisis (GFC) is argued to be the result of this financial innovation. As a result of that most of the monetary policy makers have tightened their regulatory policies and have imposed several restrictions on the financial institutions worldwide. Borrowers have become more sensitive towards interest rates fluctuations in the financial market and the world is experiencing a situation of credit crunch now. Hence it is required to have a reassessment of the monetary policies by different nations in the world with its primary task being financial stabilization. It should also ensure development of financial innovations with more benefits and lesser costs and risks associated with it. Table of Contents Table of Contents 3 1.Introduction 4 2.Role of Innovation in Financial System 4 2.1Technological Impact 4 2.2Glob alization 5 2.3Deregulation 5 2.4Europe and its Financial Integration 5 Nature of Financial Innovation 6 Benefits of Financial Innovation 7 Demerits of Financial Innovation 8 Conclusion 8 References 10 1. Introduction Financial innovations can be defined as the improvements in the financial system through the development of new financial techniques and instruments. ... same time the impact of Global financial Crisis (GFC) on employment of strict regulatory policies to curb the development of financial innovation techniques has been studied. 2. Role of Innovation in Financial System Financial markets and financial system as a whole have experienced significant changes over the years. Innovations in the financial system have led to the formulation of various financial techniques and instruments. It has paved way to older techniques and instruments used in the financial market. With globalization there has been an increased competition amongst financial intermediaries (Cavanna, 1992, p.1). 2.1 Technological Impact Improvements in technology have a significant effect on the development of innovations in the financial system. Rapid advancement of microelectronics has resulted in the reduction of computer costs and enhancement of computer capabilities. World has become a small place and information can be shared with anyone in no time at all. It has led to financial market integration in the whole world. Share trading has been made easy through improved information systems. Information Technology and financial systems of most of the companies today are integrated and operated globally and adoption of IFRS is getting easier for them (AICPA, 2010, p.2). With advanced technologies available financial institutions are now engaged in financial instruments which are more complex in nature. 2.2 Globalization With globalization companies operate in different parts of the world. It has led to the development of international market which is growing at a rapid pace. Banks and other financial institutions have developed innovative products that could be transacted globally. Globalization has made it possible for a country to attract foreign