The Power of Thinking or Feelings in Crest and Vaseline Advertisements Essay - 3

The Power of Thinking or Feelings in Crest and Vaseline Advertisements - turn out ExampleVaseline persuasively uses pathos because of its emphasis on the word flavour, so that the audience can feel its sincerity regarding the benefits of its product, and then it expounds on the scientific mount of these benefits to fully convince the audience that it is the best lotion in the market. The main positioning statement of the ad is feels good, does well. The statement is simple, but its meanings are varied. Vaseline uses the words feel and good to underline emotions. It is stating that its lotion feels good on the skin while providing emotional benefits too. Instead of just stressing its ingredients, it centers on the resulting feelings, which is related to virtue. Another impact of the feelings of goodness is having a good day. When people feel good, they tend to do well in school, work, and home. Feeling good starts the day with happiness and improves quality of life. After the by pass introduction on what the product makes consumers feel, a longer explanation is below it, where scientific words are added. The long paragraph stresses that the product is the next propagation of Vaseline lotion, which suggests that it is current and not an old statute. The words pure and natural make Vaseline a natural product, even when it has chemicals too. The main goal is to relate Vaseline with the goodness of Nature, but one that is scientifically tested and perfected. The words new formula and infuse moisture deep down accentuate that the product is the latest tested formula that goes beyond other usual lotions. The rich feel and glowing skin is a suitable end, since many consumers want their skin feeling smooth and look young and fresh.o reinforce its sincerity further, another strategy of Vaseline is its Money Back Guarantee. The ad has a blue stamp, a stamp that symbolizes something assured and permanent.